E-commerce marketing strategies (electronic commerce marketing) are the methods helping you to boost buying or selling products electronically.
In a world of the internet and the desire to reach anything with easy access, electronic commerce marketing is convenient for both sellers and buyers. Furthermore, offering a wide variety of products is easier and worthwhile online rather in brick-and-mortar. Over 1.8 billion people all around the world answer the call of their needs online, therefore, researchers claim that e-commerce marketing companies are facing a growth in statistics. Since digital marketing realm plays a vital role in today’s world, we are going to discuss 10 e-commerce marketing strategies that would boost your sales.
- Update your SEO keyword
SEO (search organization optimization) is the most beneficial tool in making a website in rank1 of google search. It would aid to grow the quality and quantity of website traffic which would occur by increasing the visibility of a website.
Furthermore, usage of synonyms and similar keywords in a perfect article are the most important factors that value in SEO algorithm, therefore, updating SEO makes you to the search engine users the first choice and is one the best methods for e-commerce marketing strategies.
- Boost social media presence
In a world that social media reigns play a crucial role for e-commerce marketing strategies, you cannot turn a blind eye on them. Instagram, Tweeter and Linkedin are the most famous app that could be easily used to notify customers about your new posts, new products, and discounts. In addition, this e-commerce marketing strategy requires posting daily and be a fast respond to the comments and directs from your customers.
- Optimize voice searches
Technology and modern marketing methods made the world both impatient and lazy. Studies have shown that by 2020 more than 50 percent of search results would be through voice searches. Additionally, it is believed that 2020 will be the year in which content and SEO begin to be put up into voice.
So, don’t forget to pay attention to this new method of e-commerce marketing strategies.
- Optimize videos
Using mobile-friendly videos, whether short clips or extended videos would encourage customers to buy or at least have a better look at the website.
Moreover, by using YouTube for uploading videos that would answer the customer’s need, you can save hundreds of dollars that should be paid in digital ads.
- Tap into UGC
Do not get your hopes up when someone visits your web page; in fact, the essential matter is that they make a purchase. User generated content (UGC) is another e-commerce marketing strategy that encourage shoppers to buy. Moreover, UGC can be images, social media posts and etc that testify your products are both perfect and trust worthy. On the other hand, influencer marketing, in which an influencer would use your products and suggest to others, is as efficient as UGC.
- Implement Google shopping ads
This popular e-commerce marketing strategy, using ad platform on Google shopping, demonstrates products related to the user’s search. Then, when user clicks on an item, user would be directly transferred to the seller’s site which makes this strategy both effective and easy for selling products.
- Improve Site speed
e-commerce marketing companies will want to have an interesting website with:
- A great site speed,
- Attractive header tags
- Interactive media
Furthermore, these factors will increase not only visibility but also the click-through rates (CTR).
In fact, studies have shown that 40 percent of customers would wait only 3 seconds for the site to load up, and then they would leave before buying a product.
So, improving site speed is one of the most important ecommerce marketing strategies.
- Add live chat
Adding live chat help to build up your brand and to be in touch with consumers, for questions can easily be asked, and they can ask your guidance to buy. Additionally, once you have a live chat, common problems and customers concern will be instantly detected and solved.
- Free shipping
Recent studies have claimed that customers prefer not to pay shipping. As a matter of fact, with free shipping, it seems that customers win in a bargain and this makes your e-commerce marketing reliable.
You can also offer them the free shipping after buying some products with specific price from your online store. This is a good method to encourage customers to buy some products together as a package with a discount and free shipping offer.
- Impressive logo
Logo is the first thing that would draw attention and it does need to emphasize on its importance since every successful e-commerce Marketing companies have an impressive logo.
These 10 e-commerce marketing strategies will boost both your sales and success in this competitive market.
Ecommerce marketing strategies are the most powerful methods for online stores to help them boosting the number of online sales. These methods can optimize the online marketing plans by
- Analyzing the quality of content,
- Determining the best keywords and
- Adjusting your communication with customers
By these useful strategies you can increase the rank of your online store in the top search engine results.
The purpose of these strategies is:
- To make it easy for customers to find the website
- Optimizing SEO to increase the ranking of the online store
- Improving the online presence to reach the best possible result
- Providing a plan for ecommerce marketing and attracting customers
If you are not professional in making good plan for your Ecommerce marketing strategies, find an expert team for improving your SEO and ask them to design and implement a custom plan for your online store.
Don’t forget, the only way that you can boost your sales in the online store or ecommerce website is to show up in search engine results and help customers to find your website easily.