{"id":17542,"date":"2022-08-14T07:06:58","date_gmt":"2022-08-14T07:06:58","guid":{"rendered":"https:\/\/ithemelandco.com\/?p=17542"},"modified":"2026-06-07T13:34:19","modified_gmt":"2026-06-07T13:34:19","slug":"increase-conversions-with-giveaway-free-gifts-woocommerce","status":"publish","type":"post","link":"https:\/\/ithemelandco.com\/blog\/increase-conversions-with-giveaway-free-gifts-woocommerce\/","title":{"rendered":"Using Free Gift to Increase WooCommerce Conversion Rate"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Increase conversion with free gifts can directly influence how efficiently a WooCommerce store attracts customers, supports purchasing decisions, and turns everyday store activity into measurable growth. The topic is not only about applying a single tactic. It is about understanding the customer need, choosing a practical workflow, and using the right metrics to decide whether the strategy is actually working.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A relevant free gift can reduce hesitation when the offer is simple, visible, and tied to a clear condition. The campaign should feel like a useful bonus rather than a complicated promotion that distracts customers from checkout.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this guide, store owners will learn how to approach increase conversion with free gifts step by step and apply the ideas more efficiently with <a href=\"https:\/\/ithemelandco.com\/plugins\/free-gifts-for-woocommerce\/?utm_source=blog&amp;utm_content=conversion-with-gift\" target=\"_blank\" rel=\"noreferrer noopener\">GIFTiT &#8211; Free Gifts for WooCommerce<\/a>. The goal is to give shoppers an additional reason to complete the purchase or add one more item to the cart. The article should give readers enough context to choose a suitable approach, avoid common mistakes, and move from a general idea to a repeatable WooCommerce workflow.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When improving conversions with giveaway incentives, it helps to understand the wider promotional framework first. Our <a href=\"https:\/\/ithemelandco.com\/blog\/complete-guide-woo-free-gifts\/?utm_source=blog&amp;utm_content=conversion-with-gift\" target=\"_blank\" rel=\"noreferrer noopener\">this complete guide<\/a> brings the main options together.<\/p>\n\n\n\n<h2 id=\"h-what-is-the-conversion-rate\" class=\"wp-block-heading\">What is the conversion rate?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Conversion rate is the percentage of visitors who click on the link of your website or your landing pages (i.e., take the action you want). Depending on your business goals, a &#8220;conversion&#8221; can be almost anything, but the most common types are:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/ithemelandco.com\/blog\/wp-content\/uploads\/2022\/08\/what-is-conversion-rate.webp\" alt=\"What is the conversion rate\" class=\"wp-image-17545\" srcset=\"https:\/\/ithemelandco.com\/blog\/wp-content\/uploads\/2022\/08\/what-is-conversion-rate.webp 800w, https:\/\/ithemelandco.com\/blog\/wp-content\/uploads\/2022\/08\/what-is-conversion-rate-500x313.webp 500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Conversion rate is the percentage of visitors who click on the link of your website or your landing pages<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Making purchases;<\/li>\n\n\n\n<li>Completing and sending a form (contact form, interested customer generation form, and similar items);<\/li>\n\n\n\n<li>Contact your company;<\/li>\n\n\n\n<li>Using your website&#8217;s online chat system;<\/li>\n\n\n\n<li>Registration or subscription (paid or free, such as a subscription to a weekly newsletter);<\/li>\n\n\n\n<li>Registering on the website and activating the user account;<\/li>\n\n\n\n<li>Downloading an item (a trial software, e-book, mobile app, etc.);<\/li>\n\n\n\n<li>Use something (for example, new or improved features of a software or app or even using your software or app for a certain period);<\/li>\n\n\n\n<li>Upgrading of received services (for example, upgrading from regular to professional plan);<\/li>\n\n\n\n<li>More interaction with the site (increasing the time spent on the website, more referrals, visiting more pages of the site, etc.).<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-what-are-the-best-strategies-to-increase-conversion-rates-with-free-gifts\" class=\"wp-block-heading\">What are the best strategies to increase conversion rates with free gifts?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The methods of providing free gifts can be done in different ways, the most common of which are the following 5 methods.<\/p>\n\n\n\n<h3 id=\"h-giveaway-free-gifts-for-new-customers\" class=\"wp-block-heading\">Giveaway free gifts for new customers<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When a new customer enters an online store or a visitor enters your online shop for the first time, they are not ready to do what you expect them to do, but by offering a free gift, you can encourage them to take the action you want and increase your conversion rate as a result.<\/p>\n\n\n\n<h3 id=\"h-offer-free-gift-for-returning-customers\" class=\"wp-block-heading\">Offer Free gift for returning customers<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you have a customer loyalty club, your job is easier and you can use your free gift strategy to reward returning customers. For example, once a customer has purchased from you, you can offer them a reward for returning to your store and buying again through a special link that will increase your conversion rate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A report showed that 76% of customers go to the store again based on their purchase history. Therefore, you have a great opportunity to bring them back to the store by giving promotions and discounts based on their previous purchases.<\/p>\n\n\n\n<h3 id=\"h-increase-conversion-rate-by-offering-gift-on-abandoned-carts\" class=\"wp-block-heading\">Increase conversion rate by offering gift on abandoned carts<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">60% of online purchases called abandoned shopping carts remain incomplete for unknown reasons. Therefore, with the free gift strategy and offering special discounts to buyers, a part of them can be returned to the site and the conversion rate can be increased.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/ithemelandco.com\/blog\/wp-content\/uploads\/2022\/08\/abandand-cart-image.webp\" alt=\"Increase conversion rate by offering gift on abandoned carts\" class=\"wp-image-17543\" srcset=\"https:\/\/ithemelandco.com\/blog\/wp-content\/uploads\/2022\/08\/abandand-cart-image.webp 800w, https:\/\/ithemelandco.com\/blog\/wp-content\/uploads\/2022\/08\/abandand-cart-image-500x313.webp 500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">You can increase conversion rate with the free gift strategy and offering special discounts to buyers<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, the important point here is that the gift provided for the abandoned carts should be reasonable. Considering a permanent gift on all abandoned carts simply creates a negative expectation in customers and they will repeat the process just to get the gift.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Therefore, your strategy can be to run your campaign for a limited time and increase the desire of customers to return to your site in this period.<\/p>\n\n\n\n<h3 id=\"h-offer-free-gift-in-case-of-customer-membership\" class=\"wp-block-heading\">Offer Free gift in case of customer membership<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A real store must define a customer club for its customer membership. The customer club is an internet space where customers can become members and the possibility of advertising and marketing is provided for the store owner. Besides, the customers of the store also use it as a tool to get more discounts and exchange opinions with other customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But the online store has a different registration process and customers can enter their information including email and contact number on the site. From this stage onwards, the store owner can recognize his permanent and potential customers and design a new sales strategy based on their purchases.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, if you can convince customers to visit your site and join the customer club, you have increased your conversion rate. Therefore, you can easily launch a free gift campaign for visitors who join your customer club and encourage them to subscribe.<\/p>\n\n\n\n<h2 id=\"h-how-to-increase-the-conversion-rate-by-marketing-with-free-gifts\" class=\"wp-block-heading\">How to increase the conversion rate by marketing with free gifts?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to have the most efficiency to increase the conversion rate from marketing with free gifts, you must inform your target audience and buyers in any way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It means that you should try different channels to provide the free gift announcement or offer to the users and those who are looking to order or buy something close to what you are selling. In simpler words, you should use any tool to make your offer more visible. This is the only way that you can increase your conversion rate faster and increase sales in a shorter period.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One of the best solutions and channels for announcing your free gift campaign is using Instagram, Facebook, or Tweeter. You can prepare an advertising banner and offer your free gift in cooperation with influencers who have many followers. Users who intend to buy and receive gifts from any business will soon visit your online store and look for affordable purchases. In this way, they will surely enter your site and as a result, your conversion rate will also increase.<\/p>\n\n\n\n<h2 id=\"h-what-plugin-should-we-use-to-offer-a-free-gift-in-the-woocommerce-store\" class=\"wp-block-heading\">What plugin should we use to offer a free gift in the WooCommerce store?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In this article, you reviewed different strategies for using free gifts to increase conversion rates and learned what methods to use to advertise your offers. But the most important point here is how to offer free gifts in a WooCommerce store. As you know, it is not possible to create free gift rules directly in WooCommerce, but by installing the <a href=\"https:\/\/ithemelandco.com\/plugins\/free-gifts-for-woocommerce\/?utm_source=blog&amp;utm_content=conversion-with-gift\" target=\"_blank\" rel=\"noreferrer noopener\">free gift for WooCommerce<\/a> plugin, you can easily create several rules based on different strategies and determine the conditions for adding gifts to the shopping cart.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"532\" height=\"355\" src=\"https:\/\/ithemelandco.com\/blog\/wp-content\/uploads\/2025\/10\/giftit-test-banner.png\" alt=\"GIFTiT - Free Gifts For WooCommerce plugin by ithemeland\" class=\"wp-image-48720\" srcset=\"https:\/\/ithemelandco.com\/blog\/wp-content\/uploads\/2025\/10\/giftit-test-banner.png 532w, https:\/\/ithemelandco.com\/blog\/wp-content\/uploads\/2025\/10\/giftit-test-banner-500x335.png 500w\" sizes=\"(max-width: 532px) 100vw, 532px\" \/><figcaption class=\"wp-element-caption\">GIFTiT plugin help you to increase your conversion rate by offering gift product to customers<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Some of the most important rules you can create to increase conversion rates using this plugin are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Adding gifts to the shopping cart of those users who registered on the site<\/li>\n\n\n\n<li>Offer a free gift to customers who have purchased a specific product or item<\/li>\n\n\n\n<li>Providing free gifts to buyers who have purchased products from your store on a specific date<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The free gift for WooCommerce plugin has a very simple user interface and you don&#8217;t need coding skills to work with it.<\/p>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center main-cta-cnt has-background is-layout-flex wp-container-core-columns-is-layout-8a83d729 wp-block-columns-is-layout-flex\" style=\"background-color:#3d67ff;padding-top:30px;padding-right:30px;padding-bottom:30px;padding-left:30px\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-5980c20d wp-block-group-is-layout-constrained\" style=\"padding-top:15px\">\n<p class=\"single-cta-heading has-white-color has-text-color has-link-color wp-elements-f8e1add8464777653a00ca2733bff66e wp-block-paragraph\" style=\"font-size:26px;font-style:normal;font-weight:800\">GIFTiT &#8211; Free Gifts For WooCommerce<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button main-cta-button\"><a class=\"wp-block-button__link has-text-color has-background wp-element-button\" href=\"https:\/\/ithemelandco.com\/plugins\/free-gifts-for-woocommerce\/?utm_source=blog&amp;utm_content=conversion-with-gift\" style=\"border-style:none;border-width:0px;border-radius:40px;color:#ffffff;background-color:#0fba5e;padding-top:10px;padding-right:30px;padding-bottom:10px;padding-left:30px;font-style:normal;font-weight:500\" target=\"_blank\" rel=\"noreferrer noopener\">Buy Plugin<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-white-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/wordpress.org\/plugins\/ithemeland-free-gifts-for-woo\/\" style=\"border-style:none;border-width:0px;border-radius:40px;color:#3d67ff;padding-top:10px;padding-right:30px;padding-bottom:10px;padding-left:30px;font-style:normal;font-weight:500\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Free Version<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"532\" height=\"355\" src=\"https:\/\/ithemelandco.com\/blog\/wp-content\/uploads\/2025\/10\/giftit-test-banner.png\" alt=\"GIFTiT - Free Gifts For WooCommerce plugin by ithemeland\" class=\"wp-image-48720\" style=\"width:440px;height:auto\" srcset=\"https:\/\/ithemelandco.com\/blog\/wp-content\/uploads\/2025\/10\/giftit-test-banner.png 532w, https:\/\/ithemelandco.com\/blog\/wp-content\/uploads\/2025\/10\/giftit-test-banner-500x335.png 500w\" sizes=\"(max-width: 532px) 100vw, 532px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A successful approach to increase conversion with free gifts begins with a clear objective. Store owners should decide what they want to improve, choose a manageable workflow, and review the result with the right metrics. This makes it easier to identify which changes create a real business benefit and which ones only add complexity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The next step is to start with one practical use case, apply the strategy carefully, and compare the outcome with a reliable baseline. As the store grows, the process can become more detailed through better segmentation, clearer reporting, and more consistent execution. This gradual approach helps teams give shoppers an additional reason to complete the purchase or add one more item to the cart.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For WooCommerce store owners who want to manage this process more efficiently, <a href=\"https:\/\/ithemelandco.com\/plugins\/free-gifts-for-woocommerce\/?utm_source=blog&amp;utm_content=conversion-with-gift\" target=\"_blank\" rel=\"noreferrer noopener\">GIFTiT &#8211; Free Gifts for WooCommerce<\/a> provides a focused way to apply the recommendations discussed in this article. By using a purpose-built workflow, store managers can spend less time on repetitive setup and more time improving the customer experience and the business result.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are several ways to build on this strategy. For additional WooCommerce gift scenarios, see <a href=\"https:\/\/ithemelandco.com\/blog\/complete-guide-woo-free-gifts\/?utm_source=blog&amp;utm_content=conversion-with-gift\" target=\"_blank\" rel=\"noreferrer noopener\">explore the full resource<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column blog-faq-section is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">1. What makes a WooCommerce free gift campaign effective?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">An effective campaign uses a relevant reward, a clear eligibility rule, and a visible message throughout the shopping journey. The gift should support a specific goal such as increasing order value, encouraging product discovery, or improving customer loyalty.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Should customers choose the free gift or receive it automatically?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Automatic gifts reduce friction and make the reward immediate. Customer-choice gifts can feel more valuable when several relevant options are available. The right approach depends on campaign complexity and the customer experience you want to create.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. How can I protect profit margins when offering free gifts?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Choose a gift with a controlled cost, set an appropriate order threshold, limit eligible products or customer groups, and measure campaign results against margin rather than revenue alone.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. Can free gift rules be limited to specific products or categories?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Yes. Product- and category-based rules are useful when you want to promote selected items, clear stock, or create a more relevant reward for a specific purchase.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5. How should I measure a free gift campaign?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Track redemption rate, conversion rate, average order value, margin after gift cost, repeat purchases, and the performance of the products connected to the campaign.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">6. Can GIFTiT &#8211; Free Gifts for WooCommerce automate gift campaigns?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Yes. GIFTiT &#8211; Free Gifts for WooCommerce can help store owners create flexible gift rules, define eligibility conditions, and manage different promotional scenarios without relying on custom code.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Increase conversion with free gifts can directly influence how efficiently a WooCommerce store attracts customers, supports purchasing decisions, and turns everyday store activity into measurable growth. The topic is not only about applying a single tactic. It is about understanding the customer need, choosing a practical workflow, and using the right metrics to decide whether [&hellip;]<\/p>\n","protected":false},"author":1458,"featured_media":17544,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50,73],"tags":[],"class_list":["post-17542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutorials","category-woocommerce"],"featured_image_url":"https:\/\/ithemelandco.com\/blog\/wp-content\/uploads\/2022\/08\/how-to-increase-conversion-500x335.webp","excerpt_plain":"Increase conversion with free gifts can directly influence how efficiently a WooCommerce store attracts customers, supports purchasing decisions, and turns everyday store activity into measurable growth. The topic is not only about applying a single tactic. It is about understanding the customer need, choosing a practical workflow, and using the right metrics to decide whether [&hellip;]","_embedded":{"wp:term":[[{"term_id":50,"name":"Tutorials","slug":"tutorials","term_group":0,"term_taxonomy_id":50,"taxonomy":"category","description":"Follow and learn the latest educational articles about WordPress plugins and WooCommerce here","parent":0,"count":256,"filter":"raw"},{"term_id":73,"name":"WooCommerce","slug":"woocommerce","term_group":0,"term_taxonomy_id":73,"taxonomy":"category","description":"Do you use WooCommerce to manage your online store? We suggest you read this category of WooCommerce articles.","parent":50,"count":205,"filter":"raw"}]]},"_links":{"self":[{"href":"https:\/\/ithemelandco.com\/blog\/wp-json\/wp\/v2\/posts\/17542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ithemelandco.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ithemelandco.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ithemelandco.com\/blog\/wp-json\/wp\/v2\/users\/1458"}],"replies":[{"embeddable":true,"href":"https:\/\/ithemelandco.com\/blog\/wp-json\/wp\/v2\/comments?post=17542"}],"version-history":[{"count":3,"href":"https:\/\/ithemelandco.com\/blog\/wp-json\/wp\/v2\/posts\/17542\/revisions"}],"predecessor-version":[{"id":51535,"href":"https:\/\/ithemelandco.com\/blog\/wp-json\/wp\/v2\/posts\/17542\/revisions\/51535"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ithemelandco.com\/blog\/wp-json\/wp\/v2\/media\/17544"}],"wp:attachment":[{"href":"https:\/\/ithemelandco.com\/blog\/wp-json\/wp\/v2\/media?parent=17542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ithemelandco.com\/blog\/wp-json\/wp\/v2\/categories?post=17542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ithemelandco.com\/blog\/wp-json\/wp\/v2\/tags?post=17542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}