Stores can approach this goal in several ways. If you are configuring BOGO rules for variable products, WooCommerce gift offer strategies<\/a> provides a useful starting point.<\/p>\n\n\n\n The easiest solution to offer a buy one get one promotion for variable products in WooCommerce is inserting a piece of code in function.php. This method is useful for store managers who are experts in coding and have enough knowledge about working with WordPress databases.<\/p>\n\n\n\n If you have decided to get help from this method, consider the following points:<\/p>\n\n\n\n Now, you can use the following code to apply BOGO offers for variable products. This code can apply for a variable product with ID no.15 (Hoodie-Red) and the scenario is like the below:<\/p>\n\n\n\n If customers buy 2 Hoodie-Red, they can get one for free.<\/p>\n\n\n\n Here, you can find the related code:<\/p>\n\n\n\n You can replace the ID no. \u2013 in the yellow highlighted line -to apply BOGO offer WooCommerce for variable products on your website.<\/p>\n\n\n\n As a result, when the customers add 2 Hoodie-Red to their WooCommerce cart, the discount applies to the second variable product as illustrated below.<\/p>\n\n\n\n Free gifts for WooCommerce<\/a><\/span> is a practical solution for offering different types of BOGO offers or other promotional plans like buy x get y, subtotal, etc. With an easy-to-use interface and various conditions that you can set to customize the rule, this is one of the best tools for applying BOGO offers for variable products in your WooCommerce store.<\/p>\n\n\n\n Let\u2019s review the step-by-step guide for running BOGO offer WooCommerce for variable products with this plugin.<\/p>\n\n\n\n The first step for using free gift for WooCommerce plugin is downloading and installing it on your WordPress website.<\/p>\n\n\n\n Read more:<\/strong> How to install the GIFTiT \u2013 Free Gifts for WooCommerce plugin?<\/a><\/p><\/blockquote><\/figure>\n\n\n\n After activation, you can go to the below address to see the Rules page:<\/p>\n\n\n\n WordPress Dashboard > Woo Free Gift > Rules | Settings <\/strong><\/p>\n\n\n\n On the rules page, you need to press the Add Rule<\/strong> button to create a new gift offer rule.<\/p>\n\n\n\n GIFTiT – Free Gifts For WooCommerce<\/p>\n\n\n\n The easy way to Apply BOGO offer for variable products in WooCommerce<\/p>\n\n\n\n To apply BOGO offer WooCommerce for variable products in your online store, you can use one of the following scenarios:<\/p>\n\n\n\n Let\u2019s review both scenarios by making some examples:<\/p>\n\n\n\n To run this type of BOGO offer for variable products in your online shop first you need to choose \u201cBuy x Get x<\/strong>\u201d from the Method <\/strong>field. (1) By selecting this method, you can see three boxes in the Rule <\/strong>form, including <\/p>\n\n\n\n Now, suppose that you want to set the BOGO offer for the V-Neck T-Shirt Blue<\/strong> product. To make this happen, follow the below instructions:<\/p>\n\n\n\n In the Quantities & Settings<\/strong> section:<\/p>\n\n\n\n Mark Auto Add Gift to Cart<\/strong> (3) to instruct the plugin to add the free gift to the customer’s cart, automatically.<\/p>\n\n\n\n In the Products <\/strong>section:<\/p>\n\n\n\n You can set other conditions in the Condition <\/strong>box if you need to (This is optional).<\/p>\n\n\n\n Finally, press Save changes<\/strong> to apply buy one get one for variable products in your store which means when customers order one V-Neck-T-Shirt-Blue<\/strong>, they will receive another one for free in their cart:<\/p>\n\n\n\n In this example, we want to set the BOGO rule for the below scenario:<\/p>\n\n\n\n When customers order one V-Neck-T-Shirt-Blue<\/strong>, they can choose one free product from the Accessories <\/strong>category.<\/p>\n\n\n\n As we mentioned in the previous example, the first step for creating any rule in free gifts for WooCommerce plugin is choosing the right method from the list. To apply this rule, we need to select the Buy X Get Y <\/strong>(1) method to see four sections in the rule form, including:<\/p>\n\n\n\n Now, by following the below steps, you can apply BOGO with the buy x get y strategy in our plugin: <\/p>\n\n\n\n In this example, we want to let customers choose their gift from the products in the Accessory <\/strong>category. So, we set Accessories <\/strong>in the Include Category\/Tag\/Taxonomy<\/strong> field.<\/p>\n\n\n\n Finally, press \u201cSave changes\u201d<\/strong> to apply the rule in your online shop. (5)<\/p>\n\n\n\n As you can see in the below picture when customers order one V-Neck-T-Shirt-Blue<\/strong>, they will see a list of products in the Accessory <\/strong>category and they can add one of them to their cart for free.<\/p>\n\n\n\n You can set extra conditions in BOGO offers for variable products by using the default options available in the Condition <\/strong>section of our plugin. The items designed in this section are very flexible allowing you to run the BOGO in different situations.<\/p>\n\n\n\n Let\u2019s review some of them.<\/p>\n\n\n\n If you want to offer the BOGO deal on a specific date like Christmas, Black Friday, etc. you can easily choose Date <\/strong>from the Date & Times<\/strong> tab:<\/p>\n\n\n\n Then you can use a built-in calendar to set a specific date to apply the BOGO rule on your online store:<\/p>\n\n\n\n It is also possible to offer BOGO deal to the customers that their cart subtotal price is more than a specific amount. To make this happen, you can simply choose Cart subtotal price<\/strong> from the Cart tab in the Condition<\/strong> section and then set a minimum price in the related field:<\/p>\n\n\n\n One of the most popular conditions for offering a buy one get one promotion is appreciating loyal customers. In free gifts for WooCommerce plugin, you can set conditions to limit offering BOGO deals based on user role to fulfill this purpose.<\/p>\n\n\n\n For example, if you want to offer this giveaway to the sales managers who order products from your shop regularly, it is possible to choose User Role<\/strong> from the Customer <\/strong>tab and set the BOGO deal for the Sales Managers<\/strong> role only \u2013 It is worth mentioning that you need to create sales managers in the WordPress and assign some of your customers to this user role.<\/p>\n\n\n\n It is also possible to offer the BOGO promotion to the registered customers by choosing Is logged in<\/strong> from the list as illustrated below: <\/p>\n\n\n\n Sometimes you want to appreciate your loyal customers by offering BOGO deals. One of the best ways to make your loyal customers happy is by offering free gifts when they have already ordered products from specific categories, variations, tags, etc. <\/p>\n\n\n\n If you want to apply this strategy, go to the Purchase History<\/strong> in the Condition <\/strong>box then choose one of the options which is suitable for your marketing strategy.<\/p>\n\n\n\n Then you can limit the BOGO offer to the customers based on the specified Purchase history.<\/p>\n\n\n\n GIFTiT – Free Gifts For WooCommerce<\/p>\n\n\n\n The easy way to Apply BOGO offer for variable products in WooCommerce<\/p>\n\n\n\n Creating a BOGO offer for WooCommerce variable products is a smart way to promote specific variations, clear stock faster, and encourage customers to buy more. You can use this strategy for clothing sizes, product colors, seasonal variations, bundled campaigns, or any product group where one variation needs extra promotion.<\/p>\n\n\n\n The custom code method can work if you have development experience and only need a very specific rule. However, it is harder to manage, less flexible for store owners, and riskier if you need to change the offer regularly.<\/p>\n\n\n\nApply BOGO offer for variable products in WooCommerce by coding<\/h2>\n\n\n\n
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add_action('woocommerce_cart_calculate_fees', 'ts_add_custom_discount_2nd_at_50', 10, 1 );
function ts_add_custom_discount_2nd_at_50( $wc_cart ){
if ( is_admin() && ! defined( 'DOING_AJAX' ) ) return;
$discount = 0;
$items_prices = array();
\/\/ Set here your targeted variable product ID
$targeted_product_id = 15;
foreach ( $wc_cart->get_cart() as $key => $cart_item ) {
if( $cart_item['product_id'] == $targeted_product_id ){
$qty = intval( $cart_item['quantity'] );
for( $i = 0; $i < $qty; $i++ )
$items_prices[] = floatval( $cart_item['data']->get_price());
}
}
$count_items_prices = count($items_prices);
if( $count_items_prices > 1 ) foreach( $items_prices as $key => $price )
if( $key % 2 == 1 ) $discount -= number_format($price \/ 2, 2 );
if( $discount != 0 ){
\/\/ Displaying a custom notice (optional)
wc_clear_notices();
wc_add_notice( __(\"You get 50% of discount on the 2nd item\"), 'notice');
\/\/ The discount
$wc_cart->add_fee( 'Discount 2nd at 50%', $discount, true );
}
}<\/code><\/pre>\n\n\n\n![\"result](\"https:\/\/ithemelandco.com\/blog\/wp-content\/uploads\/2024\/02\/result-bogo-offer-for-variable-products.png\")
<\/a>Apply buy one get one for variable products by free gift for WooCommerce plugin<\/h2>\n\n\n\n
Step 1: Install the free gifts for WooCommerce plugin<\/h3>\n\n\n\n
![\"select](\"https:\/\/ithemelandco.com\/blog\/wp-content\/uploads\/2024\/02\/select-rules-and-settings-section.png\")
<\/a>![\"select](\"https:\/\/ithemelandco.com\/blog\/wp-content\/uploads\/2024\/02\/select-add-rule-button.jpg\")
<\/a>![\"GIFTiT](\"https:\/\/ithemelandco.com\/blog\/wp-content\/uploads\/2025\/10\/giftit-test-banner.png\")
<\/figure>\n<\/div>\n<\/div>\n\n\n\nStep 2: Set BOGO (Buy One Get One) Offer for variable products in WooCommerce<\/h3>\n\n\n\n
\n
Example 1: Apply BOGO with the buy x get x method<\/h4>\n\n\n\n
\n
\n
![\"Apply](\"https:\/\/ithemelandco.com\/blog\/wp-content\/uploads\/2024\/02\/apply-bogo-with-buy-x-get-x-method.png\")
<\/a>\n
![\"result](\"https:\/\/ithemelandco.com\/blog\/wp-content\/uploads\/2024\/02\/result-bogo-with-buy-x-get-x-method.png\")
<\/a>Example 2: Apply BOGO with the buy x get y method<\/h4>\n\n\n\n
\n
\n
\n
![\"Apply](\"https:\/\/ithemelandco.com\/blog\/wp-content\/uploads\/2024\/02\/apply-bogo-with-buy-x-get-y-method-.png\")
<\/a>![\"select](\"https:\/\/ithemelandco.com\/blog\/wp-content\/uploads\/2024\/02\/select-include-category-tag-taxonomy-field.png\")
<\/a>![\"result](\"https:\/\/ithemelandco.com\/blog\/wp-content\/uploads\/2024\/02\/result-bogo-with-buy-x-get-y-method-.jpg\")
<\/a>Extra Feature for applying BOGO offers for variable products<\/h3>\n\n\n\n
Create BOGO offer WooCommerce for variable products on a specific date<\/h4>\n\n\n\n
![\"Create](\"https:\/\/ithemelandco.com\/blog\/wp-content\/uploads\/2024\/02\/create-bogo-offer-for-variable-products-on-specific-date.png\")
<\/a>![\"select](\"https:\/\/ithemelandco.com\/blog\/wp-content\/uploads\/2024\/02\/select-calendar-to-set-specific-date.png\")
<\/a>Offer buy one get one for variable products with cart subtotal price limitation<\/h4>\n\n\n\n
![\"Offer](\"https:\/\/ithemelandco.com\/blog\/wp-content\/uploads\/2024\/02\/select-cart-subtotal-price-limitation.png\")
<\/a>Set BOGO offer for variable products to specific customers’ role<\/h4>\n\n\n\n
![\"Offer](\"https:\/\/ithemelandco.com\/blog\/wp-content\/uploads\/2024\/02\/select-specific-customers-role.png\")
<\/a>Set BOGO offer for variable products based on purchase history<\/h4>\n\n\n\n
![\"Set](\"https:\/\/ithemelandco.com\/blog\/wp-content\/uploads\/2024\/02\/set-purchase-history.png\")
<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\nConclusion<\/h2>\n\n\n\n