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- Method 1:<\/strong> Set WooCommerce hide price for guest users programmatically<\/a><\/li>\n\n\n\n
- Method 2: <\/strong>Hide price until login WooCommerce with a role-based pricing plugin<\/a><\/li>\n<\/ul>\n\n\n\n
Let\u2019s explore how you can let visitors browse your WooCommerce products, but only display prices and add-to-cart buttons for logged-in users.<\/p>\n\n\n\n
Use Cases for WooCommerce hide price until login<\/h2>\n\n\n\n
Before going through the step-by-step guide, let\u2019s review popular use cases of WooCommerce<\/strong> hide prices for guest users.<\/strong> <\/p>\n\n\n\n
Prevent the general public from ordering products from Wholesalers <\/strong><\/p>\n\n\n\n
As a Wholesale store, your target is not selling products to the general public. Instead, you just want wholesale customers to buy from your shop. Adding the WooCommerce hide price until login feature helps you display your inventory to all visitors without displaying prices unless the pre-approved wholesale users register to your website. They can see prices or order from your shop just after logging in.<\/p>\n\n\n\n
Allow approved customers to purchase products from manufacturers <\/strong><\/p>\n\n\n\n
If you have run an online store as a manufacturer to publish details of your products on your websites, it is important to only let approved resellers order products from your site. So, you can enable WooCommerce hide prices until logged-in <\/strong>feature and don\u2019t allow guests to see your product prices.<\/p>\n\n\n\n
Let members buy from membership websites<\/strong><\/p>\n\n\n\n
The members-only stores are other types of businesses that need to force visitors to join a club or buy a membership before placing an order. Displaying products without prices encourages potential customers to pay for membership or subscribe to create an account, then see the prices and buy products.<\/p>\n\n\n\n
Sell products only to B2B customers <\/strong><\/p>\n\n\n\n
One of the most common reasons for WooCommerce hide prices from guest users is to let only B2B customers purchase products.<\/p>\n\n\n\n
Collect customer Leads<\/strong><\/p>\n\n\n\n
WooCommerce hide prices until login is also important for retailers when they want to convince potential customers to register and submit information like their email addresses or phone numbers to create accounts. Collecting such information can increase the lead and enable store managers to run further marketing campaigns like email marketing to sell more products to the registered users.<\/p>\n\n\n\n
How to set WooCommerce hide price until logged in?<\/h2>\n\n\n\n
For any reason you may need to hide prices in WooCommerce and force users to log in in order to see prices and add products to the cart, you can follow the below step-by-step guide. By using one of the below methods, you can hide product prices on the shop and single product pages when a user is logged out.<\/p>\n\n\n\n
Method 1: Set WooCommerce hide price for guests programmatically<\/h3>\n\n\n\n
This is a technical method that needs coding knowledge. Although there is no requirement to install any third-party plugin in this method, we recommend you use this method by taking the following points into consideration:<\/p>\n\n\n\n
- \n
- If you have no experience in coding, ask an expert to apply the codes on your website. <\/li>\n\n\n\n
- Back up your WordPress data<\/a> before applying the code to restore the data in case of any problem. <\/li>\n\n\n\n
- Create a child theme<\/a> and add the code to it instead of applying code to the main theme.<\/li>\n<\/ul>\n\n\n\n
To enable WooCommerce hide price until login <\/strong>feature programmatically, <\/strong>you just need:<\/p>\n\n\n\n
- \n
- Go to Appearance > Theme File Editor.<\/strong><\/li>\n\n\n\n
- Open the functions.php<\/strong> file.<\/li>\n\n\n\n
- Paste the following PHP snippet in the functions.php file of the created child theme.<\/li>\n\n\n\n
- Click on \u201cUpdate File.\u201d<\/strong><\/li>\n<\/ul>\n\n\n\n
\/** \n* @snippet Hide Price & Add to Cart for Logged Out Users \n* @testedwith WooCommerce 7 \n*\/ \nadd_filter( 'woocommerce_get_price_html', 'it_hide_price_not_logged_in', 9999, 2 ); \nfunction it_hide_price_not_logged_in( $price, $product ) { \n if ( ! is_user_logged_in() ) { \n $price = '<div><a href=\"' . get_permalink( wc_get_page_id( 'myaccount' ) ) . '\">' . __( 'Login to see prices', 'text-domain' ) . '<\/a><\/div>'; \n add_filter( 'woocommerce_is_purchasable', '__return_false' ); \n } \nreturn $price;\n}<\/code><\/pre>\n\n\n\nBy applying this PHP Snippet, the product prices will be hidden from WooCommerce shop, single product pages, widgets, etc. unless the users logging into your WordPress site.<\/p>\n\n\n\n
![\"Hide](\"https:\/\/ithemelandco.com\/blog\/wp-content\/uploads\/2025\/01\/129-01-hide-price-for-inlogged-users.png\")
<\/a><\/figure>\n\n\n\nYou can also use the following code if you want to hide prices and show a message for guests:<\/p>\n\n\n\n
add_filter('woocommerce_get_price_html', 'hide_price_initially_for_guests', 10, 2);\nfunction hide_price_initially_for_guests($price, $product) {\n if (!is_user_logged_in()) {\n \/\/ Return a custom message for guests\n return __('Price will be revealed once you log in', 'text-domain');\n }\n return $price;\n}<\/code><\/pre>\n\n\n\nBy applying this code, when guest users visit your website, they will see \u201cPrice will be revealed once you log in\u201d instead of the price.<\/p>\n\n\n\n
![\"Show](\"https:\/\/ithemelandco.com\/blog\/wp-content\/uploads\/2025\/01\/129-02-result-hide-price-for-guest-users.jpg\")
<\/a><\/figure>\n\n\n\nMethod 2: Hide price until login with WooCommerce role-based pricing plugin<\/h3>\n\n\n\n
The second method for hiding prices until logged in is using the WooCommerce role-based pricing plugin<\/a>. With this powerful tool, you are able to display product prices to the users who registered on your website. It has also a lot of flexible options for displaying different prices to different user roles.<\/p>\n\n\n\n
To hide the price until log in with WooCommerce role-based pricing, you just need to follow the four simple steps:<\/p>\n\n\n\n
Step 1: Install WooCommerce Role Based plugin<\/h3>\n\n\n\n
The first step is to install and activate the plugin on your website. <\/p>\n\n\n\n
To install the plugin, go to Plugins > Add New > Upload Plugin<\/em><\/strong>. Then select the ZIP file of the plugin and click Install Now <\/strong>button.<\/p>\n\n\n\n
![\"Install](\"https:\/\/ithemelandco.com\/blog\/wp-content\/uploads\/2025\/01\/129-03-install-role-based-plugin.png\")
<\/a><\/figure>\n\n\n\nTo use the amazing features of the plugin you need to buy a license and activate it by navigating to the below address:<\/p>\n\n\n\n
WordPress Dashboard > iThemeland > License<\/strong><\/p>\n\n\n\n
![\"Select](\"https:\/\/ithemelandco.com\/blog\/wp-content\/uploads\/2025\/01\/129-04-activate-plugins-license-page.png\")
<\/a><\/figure>\n\n\n\nYou need to insert the license key in the form and press the Activate<\/strong> button.<\/p>\n\n\n\n
![\"Activate](\"https:\/\/ithemelandco.com\/blog\/wp-content\/uploads\/2025\/01\/129-05-activate-license.png\")
<\/a><\/figure>\n\n\n\nNow you are ready to use this plugin for WooCommerce hide prices until login.<\/p>\n\n\n\n
Step 2: Set rules for WooCommerce hide product prices from guest users<\/h3>\n\n\n\n
Once you have activated the WooCommerce role-based pricing on your WordPress website, go to the plugin main page by clicking on the iThemeland > Role Based Pricing<\/strong> menu.<\/p>\n\n\n\n
The plugin will lead you to the Rules<\/strong> page which is useful when you want to set rules to show different prices to the different user roles.<\/p>\n\n\n\n
Then, you need to click on the Hide Price<\/strong> tab and mark Enable Hide Price & Add to cart<\/strong> option as illustrated below:<\/p>\n\n\n\n
![\"Enable](\"https:\/\/ithemelandco.com\/blog\/wp-content\/uploads\/2025\/01\/129-06-enable-hide-price-and-add-to-cart.png\")
<\/a><\/figure>\n\n\n\nAfter enabling the mentioned option, the plugin will show you some items allowing you to effectively hide prices for guest users or other user roles.<\/p>\n\n\n\n
To hide prices until login in WooCommerce, <\/strong>try to mark the following items:<\/p>\n\n\n\n
- \n
- Hide for guest users <\/strong><\/li>\n\n\n\n
- Hide Price <\/strong><\/li>\n<\/ul>\n\n\n\n
![\"Set](\"https:\/\/ithemelandco.com\/blog\/wp-content\/uploads\/2025\/01\/129-07-hide-price-for-guest-users-rule.png\")
<\/a><\/figure>\n\n\n\nNow, you just need to click on the Save Settings<\/strong> button to hide all product prices for guest users.<\/p>\n\n\n\n
Step 3: Show a custom message instead of product prices<\/h3>\n\n\n\n
When you enable the WooCommerce hide price option, plain text will show to the guest users by default. However, you can insert a custom text in the Price Text<\/strong> field to display it instead of the product price to the guests.<\/p>\n\n\n\n
For example, in the screenshot below, we insert \u201cContact us<\/strong>\u201d as the custom message in the text box to be displayed instead of product prices.<\/p>\n\n\n\n
![\"Show](\"https:\/\/ithemelandco.com\/blog\/wp-content\/uploads\/2025\/01\/129-08-set-custom-text-instead-price.png\")
<\/a><\/figure>\n\n\n\nFinally, press the Save Settings<\/strong> button for WooCommerce hide price until logged in, and display the custom message to the guests. <\/p>\n\n\n\n
Step 4: Check the front-end pricing preview for guest users and logged-in users<\/h3>\n\n\n\n
Once you apply the rule to hide prices for visitors and guests, the product prices will be removed from the main WooCommerce shop and product single pages.<\/p>\n\n\n\n
So, if guest users visit your website, they are only able to see some product details, including the product image, variations, and the custom message you added instead of product prices.<\/p>\n\n\n\n
So, the single product page will look like this for guests:<\/p>\n\n\n\n
![\"Show](\"https:\/\/ithemelandco.com\/blog\/wp-content\/uploads\/2025\/01\/129-09-rule-result-for-guest-users.png\")
<\/a><\/figure>\n\n\n\nIn order to view product prices and proceed to the cart page, visitors will have to log into their accounts.<\/p>\n\n\n\n
When customers log into their accounts, they can see regular or sale prices and they are also able to add products to their cart and proceed to the checkout page as illustrated below:<\/p>\n\n\n\n
![\"Show](\"https:\/\/ithemelandco.com\/blog\/wp-content\/uploads\/2025\/01\/129-10-rule-result-for-logged-in-users.png\")
<\/a><\/figure>\n\n\n\n - Hide Price <\/strong><\/li>\n<\/ul>\n\n\n\n
- Open the functions.php<\/strong> file.<\/li>\n\n\n\n
- Create a child theme<\/a> and add the code to it instead of applying code to the main theme.<\/li>\n<\/ul>\n\n\n\n
- Method 2: <\/strong>Hide price until login WooCommerce with a role-based pricing plugin<\/a><\/li>\n<\/ul>\n\n\n\n
![\"ROLEPRICEiT](\"https:\/\/ithemelandco.com\/blog\/wp-content\/uploads\/2025\/10\/rolebaseit-banner.png\")
<\/figure>\n<\/div>\n<\/div>\n\n\n\n