{"id":4348,"date":"2025-11-29T11:42:15","date_gmt":"2025-11-29T11:42:15","guid":{"rendered":"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/?p=4348"},"modified":"2025-11-29T11:42:17","modified_gmt":"2025-11-29T11:42:17","slug":"revenue-report","status":"publish","type":"post","link":"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/revenue-report\/","title":{"rendered":"How to View and Analyze Total Revenue Report?"},"content":{"rendered":"\n<p>Understanding the difference between total, net, and gross sales is critical for measuring your WooCommerce store&#8217;s profitability. The <a href=\"https:\/\/ithemelandco.com\/plugins\/woocommerce-report\/?utm_source=kb&amp;utm_content=revenue-report\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>REPORTiT &#8211; Advanced Reporting for WooCommerce plugin<\/strong><\/a><strong> <\/strong>provides a centralized dashboard with clear KPIs and visual charts, transforming your raw data into an actionable financial story. This guide will walk you through the three main sections of the <strong>Revenue<\/strong> report and show you how to customize each one for your specific needs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to get the revenue report in the REPORTiT plugin?<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>To begin, navigate to <strong>Revenue &gt; Revenue.<\/strong><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/04-1-open-revenue-report.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1311\" height=\"730\" src=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/04-1-open-revenue-report.png\" alt=\"Open revenue report\" class=\"wp-image-4358\"\/><\/a><\/figure>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Select Your Date Range:<\/strong> Use the date range picker at the top to analyze a specific period (e.g., \u201cLast Month,\u201d \u201cYear to Date\u201d) or set a custom range. You can also compare this period to the previous one for trend analysis.<\/li>\n<\/ol>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Read More:<\/strong> <a href=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/use-date-filter-to-compare-performance\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Use the Date Filter and Compare Performance Across Time Periods?<\/a><\/p>\n<\/blockquote>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Apply Filters if Needed:<\/strong> Use available advanced filters to drill down into a specific data set.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/04-2-filter-section-1024x357.png\"><img decoding=\"async\" width=\"1090\" height=\"357\" src=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/04-2-filter-section.png\" alt=\"Filter data in reportit\" class=\"wp-image-4359\"\/><\/a><\/figure>\n\n\n\n<p>You can filter the revenue report based on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Customer name:<\/strong> Find all transactions for a specific customer.<\/li>\n\n\n\n<li><strong>Product name\/ SKU\/ Category\/ Tag\/ Attribute:<\/strong> Filter revenue by a specific item, its identifier, or its characteristics.<\/li>\n\n\n\n<li><strong>Status<\/strong>: View revenue from orders with a specific status (e.g., Completed, Processing).<\/li>\n\n\n\n<li><strong>Order total:<\/strong> Analyze revenue based on order total value.<\/li>\n\n\n\n<li><strong>Order item counts: <\/strong>Filter revenue by the number of items in an order.<\/li>\n\n\n\n<li><strong>Country\/State\/ City:<\/strong> Isolate revenue generated from specific geographic locations.<\/li>\n\n\n\n<li><strong>Discount value:<\/strong> View revenue based on the discount amount applied.<\/li>\n\n\n\n<li><strong>Shipping: <\/strong>Filter revenue by the order shipping method or shipping cost.<\/li>\n<\/ul>\n\n\n\n<p>For example, you can review the revenue report of the US by choosing <strong>Country<\/strong> from the list of filtering options, then selecting the US from the list of countries.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/04-3-filter-by-country-report-1024x461.png\"><img decoding=\"async\" width=\"1081\" height=\"461\" src=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/04-3-filter-by-country-report.png\" alt=\"Filter report by country in reportit\" class=\"wp-image-4360\"\/><\/a><\/figure>\n\n\n\n<p>Once the date is set, you can review the revenue report in three different sections:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Overview &amp; Performance Summary of The Revenue Report<\/h3>\n\n\n\n<p>This top section provides a high-level, &#8220;at-a-glance&#8221; view of your store&#8217;s key financial health indicators.<\/p>\n\n\n\n<p>This area displays several important metrics as individual cards. The core data points include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gross Sales:<\/strong> The total value of all orders before any deductions.<\/li>\n\n\n\n<li><strong>Total Refunds:<\/strong> The total amount refunded to customers.<\/li>\n\n\n\n<li><strong>Coupons:<\/strong> The total value of discounts applied using coupons.<\/li>\n\n\n\n<li><strong>Net Sales:<\/strong> This item depends on the adjusted parameters in the settings. Users can select their preferred deductions to calculate net sales in the <strong>Settings<\/strong>.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Read More:<\/strong> <a href=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/general-plugin-settings\/\" target=\"_blank\" data-type=\"post\" data-id=\"4629\" rel=\"noreferrer noopener\">How to Configure General Plugin Settings?<\/a><\/p>\n<\/blockquote>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Shipping<\/strong>: The total amount charged for shipping.<\/li>\n\n\n\n<li><strong>Taxes<\/strong>: The total amount collected in taxes.<\/li>\n\n\n\n<li><strong>Total Sales:<\/strong> The final revenue, calculated as Gross Sales \u2013 Refunds \u2013 Coupons + Taxes + Shipping.<\/li>\n\n\n\n<li><strong>Total Orders: <\/strong>The number of orders placed.<\/li>\n\n\n\n<li><strong>Average Order Value (AOV):<\/strong> The average revenue earned per order (Net Sales \/ Total Orders).<\/li>\n\n\n\n<li><strong>Average Per Day:<\/strong> The average value of a selected metric (like Net Sales) per day within the chosen date range. (e.g., Net Sales \u00f7 number of days in the date range)<\/li>\n<\/ul>\n\n\n\n<p>You have full control over which metrics are displayed in this section. Click on the &#8220;Customize&#8221; button on the top right of the report. A panel will slide in, allowing you to mark or unmark the boxes for each of the metrics listed above. This lets you create a personalized overview that shows only the data most important to you.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/04-4-customize-metrics-to-show-1024x304.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1673\" height=\"304\" src=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/04-4-customize-metrics-to-show.png\" alt=\"Customize metrics to show in report\" class=\"wp-image-4361\" srcset=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/04-4-customize-metrics-to-show.png 1673w, https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/04-4-customize-metrics-to-show-1536x279.png 1536w\" sizes=\"(max-width: 1673px) 100vw, 1673px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">The Revenue Report Performance Chart<\/h3>\n\n\n\n<p>This visual representation helps you quickly identify trends, peaks, and troughs in your sales performance over time.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/04-5-performance-chart-report.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1674\" height=\"319\" src=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/04-5-performance-chart-report.png\" alt=\"The performance chart report\" class=\"wp-image-4362\" srcset=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/04-5-performance-chart-report.png 1674w, https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/04-5-performance-chart-report-1536x293.png 1536w\" sizes=\"(max-width: 1674px) 100vw, 1674px\" \/><\/a><\/figure>\n\n\n\n<p>The chart graphically displays the primary performance metric across your selected date range. You can easily see:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Trends<\/strong>: Is your revenue growing, declining, or staying steady?<\/li>\n\n\n\n<li><strong>Peaks<\/strong>: Identify your best-performing days, weeks, or months.<\/li>\n\n\n\n<li><strong>Comparisons<\/strong>: Visually compare the performance of different periods.<\/li>\n<\/ul>\n\n\n\n<p>This chart dynamically visualizes the data from the <strong>Overview <\/strong>section. Simply, click on any metric to plot its trend.<\/p>\n\n\n\n<p>For instance, if you click on the <strong>Paid <\/strong>card, the related report is shown in the chart:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/04-6-click-to-show-related-report.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1672\" height=\"437\" src=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/04-6-click-to-show-related-report.png\" alt=\"Click on metrics to show related report\" class=\"wp-image-4363\" srcset=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/04-6-click-to-show-related-report.png 1672w, https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/04-6-click-to-show-related-report-1536x401.png 1536w\" sizes=\"(max-width: 1672px) 100vw, 1672px\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">How to customize the chart?<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Change the Chart Type: <\/strong>Use the buttons to switch between a Line chart (ideal for showing trends) and a Bar chart (good for comparing discrete values).<\/li>\n\n\n\n<li><strong>Change the Interval:<\/strong> Use the dropdown menu to change how the data is grouped. You can view it weekly or monthly.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/04-7-customize-chart-options-1024x320.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1076\" height=\"320\" src=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/04-7-customize-chart-options.png\" alt=\"Customize chart report options\" class=\"wp-image-4364\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The Revenue Report Detailed Data Table<\/h2>\n\n\n\n<p>This section provides the raw, line-by-line data that powers the summary and the chart, perfect for deep analysis or exporting.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/04-8-report-detailed-data-table-1024x471.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1065\" height=\"471\" src=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/04-8-report-detailed-data-table.png\" alt=\"Data table in reports\" class=\"wp-image-4365\"\/><\/a><\/figure>\n\n\n\n<p>The table presents a detailed breakdown of your revenue data for each day(or the interval you&#8217;ve selected). The columns typically include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Date<\/strong>: Day of the transaction.<\/li>\n\n\n\n<li><strong>Orders<\/strong>: Number of orders.<\/li>\n\n\n\n<li><strong>Gross<\/strong> <strong>Sales<\/strong>: Total income before costs.<\/li>\n\n\n\n<li><strong>Refunds<\/strong>: Money returned to customers.<\/li>\n\n\n\n<li><strong>Coupons<\/strong>: Discount value used.<\/li>\n\n\n\n<li><strong>Net Sales<\/strong>: Sales after refunds and discounts.<\/li>\n\n\n\n<li><strong>Taxes<\/strong>: Sales tax collected.<\/li>\n\n\n\n<li><strong>Shipping<\/strong>: Shipping fees paid.<\/li>\n\n\n\n<li><strong>Total Sales<\/strong>: Final collected amount.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">How to customize the table report?<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Show\/Hide Columns:<\/strong> Click the small setting icon to reveal a menu where you can mark\/unmark columns.&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/04-9-customize-data-table-report-coumns.png\"><img loading=\"lazy\" decoding=\"async\" width=\"183\" height=\"307\" src=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/04-9-customize-data-table-report-coumns.png\" alt=\"Customize coumns to show in data table report\" class=\"wp-image-4366\"\/><\/a><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Search<\/strong>: Use the &#8220;Search&#8221; box to find specific entries within the table.<\/li>\n\n\n\n<li><strong>Sort Data:<\/strong> Click on any column header arrows to sort the entire table by that metric (e.g., sort by &#8220;Total Sales&#8221; to see your highest revenue days at the top).<\/li>\n\n\n\n<li><strong>Export Data:<\/strong> Use the Download button to download the file in the &#8220;CSV&#8221; or &#8220;Excel\u201d format<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/04-10-export-report.png\"><img loading=\"lazy\" decoding=\"async\" width=\"354\" height=\"175\" src=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/04-10-export-report.png\" alt=\"Export report \" class=\"wp-image-4367\"\/><\/a><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Read More:<\/strong> <a href=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/export-reports\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Export Reports for Further Analysis?<\/a><\/p>\n<\/blockquote>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Understanding the difference between total, net, and gross sales is critical for measuring your WooCommerce store&#8217;s profitability. The REPORTiT &#8211; Advanced Reporting for WooCommerce plugin provides a centralized dashboard with clear KPIs and visual charts, transforming your raw data into an actionable financial story. This guide will walk you through the three main sections of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4348","post","type-post","status-publish","format-standard","hentry","category-plugin-usage"],"_links":{"self":[{"href":"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-json\/wp\/v2\/posts\/4348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-json\/wp\/v2\/comments?post=4348"}],"version-history":[{"count":8,"href":"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-json\/wp\/v2\/posts\/4348\/revisions"}],"predecessor-version":[{"id":4756,"href":"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-json\/wp\/v2\/posts\/4348\/revisions\/4756"}],"wp:attachment":[{"href":"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-json\/wp\/v2\/media?parent=4348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-json\/wp\/v2\/categories?post=4348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-json\/wp\/v2\/tags?post=4348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}