{"id":4406,"date":"2025-11-27T06:58:43","date_gmt":"2025-11-27T06:58:43","guid":{"rendered":"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/?p=4406"},"modified":"2025-11-27T06:59:59","modified_gmt":"2025-11-27T06:59:59","slug":"attribution-report","status":"publish","type":"post","link":"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/attribution-report\/","title":{"rendered":"How to Track Order Sources Using the Attribution Report?"},"content":{"rendered":"\n<p>Understanding which marketing campaigns, social media platforms, or referral sources are actually generating orders is crucial for allocating your budget effectively. The <a href=\"https:\/\/ithemelandco.com\/plugins\/woocommerce-report\/?utm_source=kb&amp;utm_content=attribution-report\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>REPORTiT &#8211; Advanced Reporting for WooCommerce plugin<\/strong><\/a> provides a powerful Attribution report that connects your revenue directly back to the source, allowing you to see exactly which channels deliver the best return on investment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to get attribution report in REPORTiT plugin<\/h2>\n\n\n\n<p>To begin analyzing your order sources, follow these three steps:<\/p>\n\n\n\n<p>1. Go to <strong>Revenue &gt; Attribution.<\/strong><\/p>\n\n\n\n<p>2. Use the date picker at the top of the page to define the period you want to analyze (e.g., &#8220;Last month&#8221;).<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Read More:<\/strong> <a href=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/use-date-filter-to-compare-performance\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Use the Date Filter and Compare Performance Across Time Periods?<\/a><\/p>\n<\/blockquote>\n\n\n\n<p>3. Narrow down the data by specific parameters, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Attribution<\/strong>: Identify which marketing source (e.g., ad campaign, email) generated the order.<\/li>\n\n\n\n<li><strong>Net payment<\/strong>: Filter orders&#8217; source attribution based on the final amount settled after all fees and adjustments.<\/li>\n\n\n\n<li><strong>Country<\/strong>: Isolate orders&#8217; source attribution for a specific country.<\/li>\n\n\n\n<li><strong>State<\/strong>: Analyze orders&#8217; source attribution for a particular region or state.<\/li>\n\n\n\n<li><strong>City<\/strong>: Drill down orders&#8217; source attribution for a specific city.<\/li>\n\n\n\n<li><strong>Status<\/strong>: Filter orders&#8217; source attribution based on their current state (e.g., Processing, Completed).<\/li>\n\n\n\n<li><strong>Order Count<\/strong>: Filter orders&#8217; source attribution based on the total number of transactions.<\/li>\n\n\n\n<li><strong>Refunded<\/strong>: Show only orders that have been fully or partially refunded.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1324\" height=\"556\" src=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/7-1-open-attribution-report.png\" alt=\"open attribution report\" class=\"wp-image-4413\"\/><\/figure>\n\n\n\n<p>For instance, to see the attribution source for completed orders with a value over $1,000, you would apply the following filters:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Status &gt; IN &gt; Completed<\/li>\n\n\n\n<li>Net Payment &gt; from 1000 to 1000000<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/7-2-filter-attribution-report.png\"><img decoding=\"async\" width=\"1631\" height=\"804\" src=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/7-2-filter-attribution-report.png\" alt=\"Filter attribution report in reportit plugin by ithemeland\" class=\"wp-image-4414\" srcset=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/7-2-filter-attribution-report.png 1631w, https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/7-2-filter-attribution-report-1536x757.png 1536w\" sizes=\"(max-width: 1631px) 100vw, 1631px\" \/><\/a><\/figure>\n\n\n\n<p>Once configured, the report will present the data in three distinct sections for a complete analysis.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Section 1: The Performance Overview<\/h3>\n\n\n\n<p>This section provides a high-level summary of your key performance indicators across all attribution sources by displaying a set of cards reporting the core metrics for the selected period:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Order Count: <\/strong>The total number of orders attributed to all sources.<\/li>\n\n\n\n<li><strong>Paid<\/strong>: The total gross revenue from these orders.<\/li>\n\n\n\n<li><strong>Refunded<\/strong>: The total refunded amount.<\/li>\n\n\n\n<li><strong>Net Sales:<\/strong> The final retained revenue after refunds are deducted.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/7-3-attribution-performance-overview.png\"><img decoding=\"async\" width=\"1079\" height=\"166\" src=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/7-3-attribution-performance-overview.png\" alt=\"Attribution performance overview \" class=\"wp-image-4415\"\/><\/a><\/figure>\n\n\n\n<p>To choose which of these key performance indicators are visible in your overview, click on the <strong>Customize<\/strong> icon and mark\/unmark the columns as you wish.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Section 2: The Attribution Trends Chart<\/h3>\n\n\n\n<p>This visual chart helps you identify trends and patterns in order volume from your various marketing channels over time.<\/p>\n\n\n\n<p>The chart graphically displays any of the overview boxes above. For example, if you click on the <strong>Order Count<\/strong> metric, the chart shows the number of orders from your attributed sources fluctuated throughout the selected date range.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1662\" height=\"417\" src=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/7-4-attribution-trends-chart.png\" alt=\"Attribuion trends chart\" class=\"wp-image-4416\" srcset=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/7-4-attribution-trends-chart.png 1662w, https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/7-4-attribution-trends-chart-1536x385.png 1536w\" sizes=\"(max-width: 1662px) 100vw, 1662px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">How to customize the Attribution chart?<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Change Chart Type:<\/strong> You can switch between a Line chart to observe trends or a Bar chart to compare daily or weekly order counts.<\/li>\n\n\n\n<li><strong>Adjust Interval:<\/strong> Use the dropdown menu to change the data grouping to Weekly, or Monthly views for a more detailed or broader perspective.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/7-5-customize-attribution-chart.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1084\" height=\"322\" src=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/7-5-customize-attribution-chart.png\" alt=\"Customize Attribution report chart\" class=\"wp-image-4417\"\/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Section 3: The Channel Breakdown Table<\/h3>\n\n\n\n<p>This section offers a detailed, source-by-source breakdown, showing you exactly which channels are performing best.<\/p>\n\n\n\n<p>This is a comprehensive table with each row representing a specific attribution source, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Attribution:<\/strong> e.g., &#8220;google \/ cpc&#8221;, &#8220;facebook \/ social&#8221;, &#8220;direct&#8221;.<\/li>\n\n\n\n<li><strong>Order Count: <\/strong>Number of orders received from each channel.<\/li>\n\n\n\n<li><strong>Paid:<\/strong> Total paid for that channel.<\/li>\n\n\n\n<li><strong>Refunded:<\/strong> Total of the order amount that was refunded related to each channel.<\/li>\n\n\n\n<li><strong>Net Sales:<\/strong> Total amount of orders received from each channel.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">How to customize the Attribution table report?<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Manage Columns:<\/strong> Use the &#8220;Columns&#8221; button to show or hide specific data points in the table.<\/li>\n\n\n\n<li><strong>Search and Sort: <\/strong>Sort the table by any column, such as &#8220;Net Sales,&#8221; to instantly see your most profitable channels at the top. Use the search function to find a specific source.<\/li>\n\n\n\n<li><strong>Export Data:<\/strong> Use the &#8220;Download&#8221; button to export the entire table as a CSV file for further analysis or to create custom reports.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Read More:<\/strong> <a href=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/export-reports\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Export Reports for Further Analysis?<\/a><\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/7-6-attribution-data-table-1024x270.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1059\" height=\"270\" src=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/7-6-attribution-data-table.png\" alt=\"Attribution data table in Reportit by ithemelnad\" class=\"wp-image-4418\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Understanding which marketing campaigns, social media platforms, or referral sources are actually generating orders is crucial for allocating your budget effectively. The REPORTiT &#8211; Advanced Reporting for WooCommerce plugin provides a powerful Attribution report that connects your revenue directly back to the source, allowing you to see exactly which channels deliver the best return on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4406","post","type-post","status-publish","format-standard","hentry","category-plugin-usage"],"_links":{"self":[{"href":"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-json\/wp\/v2\/posts\/4406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-json\/wp\/v2\/comments?post=4406"}],"version-history":[{"count":3,"href":"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-json\/wp\/v2\/posts\/4406\/revisions"}],"predecessor-version":[{"id":4732,"href":"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-json\/wp\/v2\/posts\/4406\/revisions\/4732"}],"wp:attachment":[{"href":"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-json\/wp\/v2\/media?parent=4406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-json\/wp\/v2\/categories?post=4406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-json\/wp\/v2\/tags?post=4406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}