{"id":4443,"date":"2025-11-27T07:33:11","date_gmt":"2025-11-27T07:33:11","guid":{"rendered":"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/?p=4443"},"modified":"2025-11-27T07:33:14","modified_gmt":"2025-11-27T07:33:14","slug":"products-report","status":"publish","type":"post","link":"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/products-report\/","title":{"rendered":"How to Analyze Product Sales and Performance?"},"content":{"rendered":"\n<p>To effectively manage your store, you need clear insights into which products are best-sellers and which are underperforming. By tracking key metrics like items sold, revenue, and refunds for each product, you can make informed decisions about inventory, marketing, and promotions. The<strong> <\/strong><a href=\"https:\/\/ithemelandco.com\/plugins\/woocommerce-report\/?utm_source=kb&amp;utm_content=products-report\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>REPORTiT &#8211; Advanced Reporting for WooCommerce plugin<\/strong><\/a><strong> <\/strong>makes generating product reports simple and powerful by following the three steps below:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/10-1-open-products-report.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1644\" height=\"546\" src=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/10-1-open-products-report.png\" alt=\"Open Product report in Reportit by ithemelandco\" class=\"wp-image-4452\" srcset=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/10-1-open-products-report.png 1644w, https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/10-1-open-products-report-1536x510.png 1536w\" sizes=\"(max-width: 1644px) 100vw, 1644px\" \/><\/a><\/figure>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to <strong>Products &gt; Products<\/strong><\/li>\n\n\n\n<li>Set your desired <strong>Date<\/strong> and <strong>Time<\/strong> filter using the predefined options (e.g., last month, this quarter, this month, etc.) or set a custom date using the built-in calendar&nbsp;<\/li>\n<\/ol>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Read More:<\/strong> <a href=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/use-date-filter-to-compare-performance\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Use the Date Filter and Compare Performance Across Time Periods?<\/a><\/p>\n<\/blockquote>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>Use additional filters to narrow down the products report, including:&nbsp;<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Product<\/strong>: Filter products by a specific product name.<\/li>\n\n\n\n<li><strong>Product ID(s):<\/strong> Find products using unique product identifiers.<\/li>\n\n\n\n<li><strong>Total sales:<\/strong> View products based on their overall revenue.<\/li>\n\n\n\n<li><strong>Category\/ Tag<\/strong>: Narrow down results by product category\/tag.<\/li>\n\n\n\n<li><strong>SKU<\/strong>: Filter products by specific stock-keeping unit codes.<\/li>\n\n\n\n<li><strong>Sold Number<\/strong>: Filter products by the quantity of units sold.<\/li>\n\n\n\n<li><strong>Total Refunds<\/strong>: View products based on refund amounts.<\/li>\n\n\n\n<li><strong>Regular Price &amp; Sale Price<\/strong>: Filter products by original and discounted pricing.<\/li>\n\n\n\n<li><strong>Stock Quantity<\/strong>: Narrow down products by current inventory levels.<\/li>\n<\/ul>\n\n\n\n<p>For example, you can filter a specific category like <strong>Accessories<\/strong> in the filter box, then apply it to review the related report:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/10-2-filter-products-by-category.png\"><img decoding=\"async\" width=\"1657\" height=\"876\" src=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/10-2-filter-products-by-category.png\" alt=\"Filter product report by category\" class=\"wp-image-4453\" srcset=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/10-2-filter-products-by-category.png 1657w, https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/10-2-filter-products-by-category-1536x812.png 1536w\" sizes=\"(max-width: 1657px) 100vw, 1657px\" \/><\/a><\/figure>\n\n\n\n<p>Once the report is generated, you will see three main sections:<\/p>\n\n\n\n<p><strong>1. Product report overview cards and chart<\/strong><\/p>\n\n\n\n<p>Here, you can find a quick snapshot of your overall performance for the selected period and filters in different cards, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Items Sold<\/strong>: The total number of individual units purchased.<\/li>\n\n\n\n<li><strong>Net Sales:<\/strong> Your total revenue after refunds and discounts.<\/li>\n\n\n\n<li><strong>Orders<\/strong>: The total number of customer orders placed.<\/li>\n\n\n\n<li><strong>Total Refunds:<\/strong> The total amount of refunded orders.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/10-3-products-report-overview-chart-1024x147.png\"><img decoding=\"async\" width=\"1405\" height=\"147\" src=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/10-3-products-report-overview-chart.png\" alt=\"Product report overview charts and cards\" class=\"wp-image-4454\"\/><\/a><\/figure>\n\n\n\n<p>By clicking on each card, you will see a customizable chart that visually tracks the selected data over time.<\/p>\n\n\n\n<p>For instance, if you click on the <strong>Items Sold <\/strong>card, the chart displays \u201c<strong>Number of Items Sold<\/strong>\u201d over time.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/10-4-show-card-chart-1024x320.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1402\" height=\"320\" src=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/10-4-show-card-chart.png\" alt=\"Click on cards to show related chart report\" class=\"wp-image-4455\"\/><\/a><\/figure>\n\n\n\n<p>In this dynamic chart, you can change the timeline view to Daily, Weekly, Monthly, or Quarterly.&nbsp;<\/p>\n\n\n\n<p>It is also possible to switch the chart type between Line and Bar graphs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/10-5-change-timeline-view-1024x315.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1411\" height=\"315\" src=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/10-5-change-timeline-view.png\" alt=\"Change timeline view\" class=\"wp-image-4456\"\/><\/a><\/figure>\n\n\n\n<p><strong>2. Product Table report&nbsp;<\/strong><\/p>\n\n\n\n<p>This is the detailed, sortable list of all your product reports and their performance, including all necessary data:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Name<\/strong>: The product&#8217;s title.<\/li>\n\n\n\n<li><strong>SKU<\/strong>: The product&#8217;s unique stock keeping unit identifier.<\/li>\n\n\n\n<li><strong>Category<\/strong>: The product category it belongs to.<\/li>\n\n\n\n<li><strong>Brand<\/strong>: The manufacturer or brand name.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Read More:<\/strong> <a href=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/brand-report-add-on\/\" data-type=\"page\" data-id=\"99\" target=\"_blank\" rel=\"noreferrer noopener\">How to Use the Brand Add-On to Track Sales by Brand?<\/a><\/p>\n<\/blockquote>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Status<\/strong>: The product stock status (e.g., In stock, Out of stock).<\/li>\n\n\n\n<li><strong>Stock<\/strong>: The product stock quantity.<\/li>\n\n\n\n<li><strong>Quantity<\/strong>: The number of products sold.<\/li>\n\n\n\n<li><strong>Net Sold<\/strong>: The number of units sold (after accounting for refunded items).<\/li>\n\n\n\n<li><strong>Discounts<\/strong>: The total value of discounts applied to this product.<\/li>\n\n\n\n<li><strong>Net Sales<\/strong>: The total revenue generated by this product after refunds and discounts.<\/li>\n\n\n\n<li><strong>Refund<\/strong>: The total amount refunded for this product.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/10-6-product-data-table-report.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1392\" height=\"481\" src=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/10-6-product-data-table-report.png\" alt=\"Product report data table\" class=\"wp-image-4457\"\/><\/a><\/figure>\n\n\n\n<p>There are many options available to customize the table based on your needs. You can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&nbsp;Show\/hide columns from a list by clicking on the <strong>Column Manager<\/strong> icon on top of the table, and mark\/unmark items.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/10-7-customize-table-coulmns.png\"><img loading=\"lazy\" decoding=\"async\" width=\"704\" height=\"190\" src=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/10-7-customize-table-coulmns.png\" alt=\"Customize data table columns\" class=\"wp-image-4458\"\/><\/a><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Change the number of items per page,&nbsp;<\/li>\n\n\n\n<li>Or use the search box to find a specific product, category, attribute or other data.<\/li>\n<\/ul>\n\n\n\n<p>For example, you can easily type the name of a product (e.g., Cap) to see the specific product report in the table:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/10-8-search-in-table.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1411\" height=\"185\" src=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/10-8-search-in-table.png\" alt=\"Search in product data table\" class=\"wp-image-4459\"\/><\/a><\/figure>\n\n\n\n<p>Finally, if you wish to analyze the data externally, you can download the report in a compatible format like CSV or Excel.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Read More:<\/strong> <a href=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/export-reports\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Export Reports for Further Analysis?<\/a><\/p>\n<\/blockquote>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To effectively manage your store, you need clear insights into which products are best-sellers and which are underperforming. By tracking key metrics like items sold, revenue, and refunds for each product, you can make informed decisions about inventory, marketing, and promotions. The REPORTiT &#8211; Advanced Reporting for WooCommerce plugin makes generating product reports simple and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4443","post","type-post","status-publish","format-standard","hentry","category-plugin-usage"],"_links":{"self":[{"href":"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-json\/wp\/v2\/posts\/4443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-json\/wp\/v2\/comments?post=4443"}],"version-history":[{"count":4,"href":"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-json\/wp\/v2\/posts\/4443\/revisions"}],"predecessor-version":[{"id":4736,"href":"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-json\/wp\/v2\/posts\/4443\/revisions\/4736"}],"wp:attachment":[{"href":"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-json\/wp\/v2\/media?parent=4443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-json\/wp\/v2\/categories?post=4443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-json\/wp\/v2\/tags?post=4443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}