{"id":4565,"date":"2025-11-29T09:53:47","date_gmt":"2025-11-29T09:53:47","guid":{"rendered":"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/?p=4565"},"modified":"2025-11-29T10:36:50","modified_gmt":"2025-11-29T10:36:50","slug":"analyze-customer-segments","status":"publish","type":"post","link":"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/analyze-customer-segments\/","title":{"rendered":"How to Analyze Customer Segments?"},"content":{"rendered":"\n<p>Moving beyond basic customer lists, this powerful report enables you to automatically categorize your customers into strategic segments based on their purchasing behavior and engagement levels. The <a href=\"https:\/\/ithemelandco.com\/plugins\/woocommerce-report\/?utm_source=kb&amp;utm_content=customer-segment-report\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>REPORTiT &#8211; Advanced Reporting for WooCommerce plugin<\/strong><\/a> allows you to identify your high-value VIPs, loyal repeat buyers, and at-risk customers. It can help you to create targeted retention campaigns, personalize marketing messages, and proactively prevent customer churn, ultimately maximizing customer lifetime value and driving sustainable business growth.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to get a customer segment in the REPORTiT plugin?<\/h2>\n\n\n\n<p>Generating the Customer Segments Report is simply possible in Three Steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Access the Segment Report:<\/strong> Navigate to <strong>Customers > Customer<\/strong> Segment\u00a0<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/17-1-open-customer-segment-report.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1214\" height=\"554\" src=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/17-1-open-customer-segment-report.png\" alt=\"Open customer segment report\" class=\"wp-image-4569\"\/><\/a><\/figure>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Set the Date Range:<\/strong> Use the Date and Time filter to define the period for your analysis&nbsp;<\/li>\n<\/ol>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Read More:<\/strong> <a href=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/use-date-filter-to-compare-performance\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Use the Date Filter and Compare Performance Across Time Periods?<\/a><\/p>\n<\/blockquote>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Configure Segment Settings:<\/strong> This is the core of the report, where you define what qualifies a customer for each segment. You must specify the rules that automatically categorize your customers:<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lost After (x) Days: <\/strong>Specify the number of days since a customer&#8217;s last purchase after which they are considered &#8220;Lost.&#8221; This helps identify customers who have likely churned.<\/li>\n\n\n\n<li><strong>At Risk After (x) Days:<\/strong> Set the number of days of inactivity after which a customer is considered &#8220;At Risk,&#8221; allowing for proactive re-engagement campaigns before they become lost.<\/li>\n\n\n\n<li><strong>VIP Spend At Least ($): <\/strong>Define the minimum total spend required for a customer to be classified as a VIP. For example, setting this to $543 will identify your most valuable customers.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/17-2-customer-segment-settings.png\"><img decoding=\"async\" width=\"464\" height=\"386\" src=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/17-2-customer-segment-settings.png\" alt=\"Customer segemnt report settings in Reportit plugin\" class=\"wp-image-4570\"\/><\/a><\/figure>\n\n\n\n<p>Once you adjust the settings, the report automatically generates a detailed table showcasing the performance of each dynamically created customer segment.<\/p>\n\n\n\n<p>This comprehensive table provides a clear breakdown for each customer type, allowing you to compare their performance at a glance.&nbsp;<\/p>\n\n\n\n<p><strong>The segments typically include:\u00a0<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>VIP Customers<\/strong>: Clients with the highest lifetime value who meet your defined spending threshold.<\/li>\n\n\n\n<li><strong>Single-Order Customers<\/strong>: Users who have only made one purchase and have not returned.<\/li>\n\n\n\n<li><strong>Repeat Customers<\/strong>: Clients who have made two or more purchases, indicating loyalty.<\/li>\n\n\n\n<li><strong>At-Risk Customers:<\/strong> Previously loyal customers who haven&#8217;t purchased recently (Your defined threshold) and may be lapsing.<\/li>\n\n\n\n<li><strong>Lost Customers: <\/strong>Clients who have passed your defined inactivity period and are considered churned.<\/li>\n\n\n\n<li><strong>Joined Last Month<\/strong>: Newly registered users who created an account in the previous calendar month.<\/li>\n\n\n\n<li><strong>Registered Customers:<\/strong> All users who have created an account on your store, regardless of purchase activity.<\/li>\n<\/ul>\n\n\n\n<p><strong>Each segment is analyzed across several key metrics:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Type<\/strong>: The name of the customer segment (e.g., VIP, At-Risk).<\/li>\n\n\n\n<li><strong>Customers<\/strong>: The number of customers who fall into this segment.<\/li>\n\n\n\n<li><strong>Orders<\/strong>: The total number of orders placed by this segment.<\/li>\n\n\n\n<li><strong>Revenue<\/strong>: The total income generated from this customer group.<\/li>\n\n\n\n<li><strong>AOV (Average Order Value):<\/strong> The average amount spent per order for the segment.<\/li>\n\n\n\n<li><strong>LTV (Lifetime Value):<\/strong> The total net revenue generated per customer in this segment over their lifetime.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/17-3-customer-segment-data-table.png\"><img decoding=\"async\" width=\"976\" height=\"460\" src=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/17-3-customer-segment-data-table.png\" alt=\"Customer segment data table\" class=\"wp-image-4571\"\/><\/a><\/figure>\n\n\n\n<p><strong>The table is fully adaptable to your needs. You can:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Show or hide columns from an available list to focus on the metrics that matter most to you.<\/li>\n\n\n\n<li>Use the search function to quickly find a specific segment or customer name within the segments.<\/li>\n\n\n\n<li>&nbsp;Download the complete segment report in popular formats like CSV or Excel.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Read More:<\/strong> <a href=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/export-reports\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Export Reports for Further Analysis?<\/a><\/p>\n<\/blockquote>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Moving beyond basic customer lists, this powerful report enables you to automatically categorize your customers into strategic segments based on their purchasing behavior and engagement levels. The REPORTiT &#8211; Advanced Reporting for WooCommerce plugin allows you to identify your high-value VIPs, loyal repeat buyers, and at-risk customers. It can help you to create targeted retention [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4565","post","type-post","status-publish","format-standard","hentry","category-plugin-usage"],"_links":{"self":[{"href":"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-json\/wp\/v2\/posts\/4565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-json\/wp\/v2\/comments?post=4565"}],"version-history":[{"count":3,"href":"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-json\/wp\/v2\/posts\/4565\/revisions"}],"predecessor-version":[{"id":4746,"href":"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-json\/wp\/v2\/posts\/4565\/revisions\/4746"}],"wp:attachment":[{"href":"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-json\/wp\/v2\/media?parent=4565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-json\/wp\/v2\/categories?post=4565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-json\/wp\/v2\/tags?post=4565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}