{"id":4659,"date":"2025-11-27T07:24:48","date_gmt":"2025-11-27T07:24:48","guid":{"rendered":"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/?p=4659"},"modified":"2025-11-27T07:31:52","modified_gmt":"2025-11-27T07:31:52","slug":"brand-report-add-on","status":"publish","type":"post","link":"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/brand-report-add-on\/","title":{"rendered":"How to Use the Brand Add-On to Track Sales by Brand?"},"content":{"rendered":"\n<p>Understanding which brands drive your revenue is crucial for strategic inventory management, marketing partnerships, and overall business growth. Using <a href=\"https:\/\/ithemelandco.com\/plugins\/brands-report-addon-for-reportit\/?utm_source=kb&amp;utm_content=brand-report\" target=\"_blank\" rel=\"noreferrer noopener\">Brand Add-On<\/a> in the <a href=\"https:\/\/ithemelandco.com\/plugins\/woocommerce-report\/?utm_source=kb&amp;utm_content=brand-report\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>REPORTiT &#8211; Advanced Reporting for WooCommerce plugin<\/strong><\/a> transforms your raw sales data into actionable brand-level intelligence.&nbsp;<\/p>\n\n\n\n<p>To identify your top-performing brands and analyze profit margins by manufacturer, you need to follow two steps below:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Step 1: Setting Up the Brand Add-On<\/h2>\n\n\n\n<p>Before generating reports, you must first buy and install the Brand Add-On.<br>Then integrate it with REPORTiT &#8211; Advanced Reports for WooCommerce plugin by navigating to <strong>Settings &gt; Integration:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/24-1-open-integeration.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"308\" height=\"372\" src=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/24-1-open-integeration.png\" alt=\"Open integration\" class=\"wp-image-4670\"\/><\/a><\/figure>\n\n\n\n<p>And follow these three steps to configure the integration:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/24-2-enable-brand-integration.png\"><img decoding=\"async\" width=\"842\" height=\"280\" src=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/24-2-enable-brand-integration.png\" alt=\"Enable brand inegration\" class=\"wp-image-4671\"\/><\/a><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mark <strong>Enable<\/strong> checkbox to activate the integration\u00a0<\/li>\n\n\n\n<li>Select your installed brand plugin from the available options, including:\n<ul class=\"wp-block-list\">\n<li>iThemeland WooCommerce Brand plugin<\/li>\n\n\n\n<li>WooCommerce brand plugin<\/li>\n\n\n\n<li>Perfect Brands WooCommerce plugin<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><strong>Note: <\/strong>If your Brand Add-on is not in this list, you can contact us to help you integrate it with the Advanced report for WooCommerce plugin.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/24-3-choose-plugin-integration.png\"><img decoding=\"async\" width=\"822\" height=\"224\" src=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/24-3-choose-plugin-integration.png\" alt=\"Choose plugin for integration\" class=\"wp-image-4672\"\/><\/a><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Step 3: Enter a <strong>Label<\/strong> (e.g., &#8220;Brand&#8221; or &#8220;Manufacturer&#8221;) to define how this attribute will appear in your filters and report tables.<\/li>\n\n\n\n<li>Finally, click &#8220;<strong>Save Changes<\/strong>&#8221; to activate the brand tracking functionality. Once the Brand Add-On is activated, brand data becomes seamlessly integrated across your reporting interface, providing two significant enhancements:<\/li>\n<\/ul>\n\n\n\n<p><strong>Universal Brand Brand Filter &amp; Column: <\/strong>In any report where you previously had a Category filter or column (such as in the main Products, Orders, or Customers reports), you will now also see a corresponding <strong>Brand <\/strong>filter and column. This allows you to segment, filter, and analyze all your data by brand with the same ease as you do by category.<\/p>\n\n\n\n<p><strong>Dedicated Brand Report:<\/strong> A completely new, standalone Brands Report is added to your menu (under<strong> Products &gt; Brands<\/strong>). This report is specifically designed to give you a comprehensive overview of each brand&#8217;s performance, summarizing key metrics like total sales, units sold, and refunds for each brand in one centralized location.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Step 2: leverage brand data in the reports<\/h2>\n\n\n\n<p>Once configured, you can leverage brand data in three powerful ways:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Generating Brand Report<\/h3>\n\n\n\n<p>Go to <strong>Products &gt; Brands<\/strong> (This option appears in the menu after <a href=\"https:\/\/ithemelandco.com\/plugins\/brands-report-addon-for-reportit\/?utm_source=kb&amp;utm_content=brand-report\" target=\"_blank\" rel=\"noreferrer noopener\">Brand Add-On activation<\/a>)<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/24-4-open-brand-report.png\"><img loading=\"lazy\" decoding=\"async\" width=\"244\" height=\"384\" src=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/24-4-open-brand-report.png\" alt=\"Open brand in reports\" class=\"wp-image-4673\"\/><\/a><\/figure>\n\n\n\n<p>Set the analysis period using the Date and Time filter.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Read More:<\/strong> <a href=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/use-date-filter-to-compare-performance\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Use the Date Filter and Compare Performance Across Time Periods?<\/a><\/p>\n<\/blockquote>\n\n\n\n<p>Refine the report using targeted filters:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Net Sales<\/strong>: Filter brands based on their total revenue after deductions.<\/li>\n\n\n\n<li><strong>Brand<\/strong>: Select one or more specific brands to analyze.<\/li>\n\n\n\n<li><strong>Sold Number<\/strong>: View brands by the quantity of units sold.<\/li>\n\n\n\n<li><strong>Refunds<\/strong>: Isolate brands based on their refund amounts.<\/li>\n<\/ul>\n\n\n\n<p>The generated report presents your data in three main interactive sections:<\/p>\n\n\n\n<p><strong>A. The Customizable Performance Dashboard<\/strong><\/p>\n\n\n\n<p>This overview provides a high-level summary of your total brand performance. You can select which key metrics to display from an available list, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Items Sold<\/strong>: The total number of units sold across all brands.<\/li>\n\n\n\n<li><strong>Net Sales:<\/strong> The total revenue generated after refunds and discounts.<\/li>\n\n\n\n<li><strong>Orders<\/strong>: The total number of orders containing branded products.<\/li>\n\n\n\n<li><strong>Refunds<\/strong>: The total monetary value of all refunds.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/24-5-brand-report-overview.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1663\" height=\"586\" src=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/24-5-brand-report-overview.png\" alt=\"Brand report performance overview\" class=\"wp-image-4674\" srcset=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/24-5-brand-report-overview.png 1663w, https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/24-5-brand-report-overview-1536x541.png 1536w\" sizes=\"(max-width: 1663px) 100vw, 1663px\" \/><\/a><\/figure>\n\n\n\n<p>For visual trend analysis, simply click on any of these overview metrics to plot its data in the dynamic chart below.<\/p>\n\n\n\n<p><strong>B. The Interactive Trend Visualization Chart<\/strong><\/p>\n\n\n\n<p>This chart provides a graphical representation of your selected metric.<\/p>\n\n\n\n<p>Adjust the time interval to Weekly, Monthly, or Quarterly views.<\/p>\n\n\n\n<p>Switch between Line graphs for trends or Bar charts for comparisons.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/24-6-change-charte-time-interval.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1657\" height=\"470\" src=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/24-6-change-charte-time-interval.png\" alt=\"Change chart time intervals\" class=\"wp-image-4675\" srcset=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/24-6-change-charte-time-interval.png 1657w, https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/24-6-change-charte-time-interval-1536x436.png 1536w\" sizes=\"(max-width: 1657px) 100vw, 1657px\" \/><\/a><\/figure>\n\n\n\n<p><strong>C. The Detailed Brand Data Table<\/strong><\/p>\n\n\n\n<p>This is the core of the report, offering a granular, sortable list of every brand and its performance.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Title: The name of the brand.<\/li>\n\n\n\n<li>Quantity: The quantity of all products sold under this brand.<\/li>\n\n\n\n<li>Net Sold: The number of units sold (net of refunded items).<\/li>\n\n\n\n<li>Net Sales: The total revenue generated by the brand.<\/li>\n\n\n\n<li>Refunds: The total amount refunded for this brand&#8217;s products.<\/li>\n\n\n\n<li>Orders: The number of orders that included this brand.<\/li>\n<\/ul>\n\n\n\n<p>This table is fully customizable. You can show or hide columns, adjust the number of items per page, and use the search box to find a specific brand.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/24-7-brand-report-data-table.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1620\" height=\"449\" src=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/24-7-brand-report-data-table.png\" alt=\"Brand report data table\" class=\"wp-image-4676\" srcset=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/24-7-brand-report-data-table.png 1620w, https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/24-7-brand-report-data-table-1536x426.png 1536w\" sizes=\"(max-width: 1620px) 100vw, 1620px\" \/><\/a><\/figure>\n\n\n\n<p>Finally, for in-depth offline analysis, you can download the brand report in formats like CSV or Excel.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Read More:<\/strong> <a href=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/export-reports\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Export Reports for Further Analysis?<\/a><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Using the Brand Filter Across All Reports<\/h3>\n\n\n\n<p>Once the add-on is activated, the Brand filter automatically appears alongside the Category field in the filter section of other relevant reports (such as the main Products, Customers, or Orders reports).&nbsp;<\/p>\n\n\n\n<p>This allows you to segment and analyze virtually any dataset by brand.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/24-8-brand-report-filer.png\"><img loading=\"lazy\" decoding=\"async\" width=\"422\" height=\"288\" src=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/24-8-brand-report-filer.png\" alt=\"Brand report filter\" class=\"wp-image-4677\"\/><\/a><\/figure>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>New Brand Column in the Reports<\/strong><\/li>\n<\/ol>\n\n\n\n<p>After activating and configuring the Brand Addon, a new Brand column will automatically appear in all reports that include the Category column. This enhancement provides immediate visibility into brand performance across your standard analytics.<\/p>\n\n\n\n<p>For example, when you generate a standard <strong>Products<\/strong> report (by navigating to <strong>Products &gt; All Products<\/strong>), the data table will now include the Brand column alongside existing columns like Category, SKU, and Sales.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/24-9-brand-column-in-report.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1624\" height=\"358\" src=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/24-9-brand-column-in-report.png\" alt=\"Brand coulmn in report\" class=\"wp-image-4678\" srcset=\"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/24-9-brand-column-in-report.png 1624w, https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-content\/uploads\/sites\/16\/2025\/11\/24-9-brand-column-in-report-1536x339.png 1536w\" sizes=\"(max-width: 1624px) 100vw, 1624px\" \/><\/a><\/figure>\n\n\n\n<p>This allows you to quickly see which brand each product belongs to and analyze performance metrics directly by brand affiliation without needing to run a separate dedicated brand report.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Understanding which brands drive your revenue is crucial for strategic inventory management, marketing partnerships, and overall business growth. Using Brand Add-On in the REPORTiT &#8211; Advanced Reporting for WooCommerce plugin transforms your raw sales data into actionable brand-level intelligence.&nbsp; To identify your top-performing brands and analyze profit margins by manufacturer, you need to follow two [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4659","post","type-post","status-publish","format-standard","hentry","category-plugin-usage"],"_links":{"self":[{"href":"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-json\/wp\/v2\/posts\/4659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-json\/wp\/v2\/comments?post=4659"}],"version-history":[{"count":4,"href":"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-json\/wp\/v2\/posts\/4659\/revisions"}],"predecessor-version":[{"id":4734,"href":"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-json\/wp\/v2\/posts\/4659\/revisions\/4734"}],"wp:attachment":[{"href":"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-json\/wp\/v2\/media?parent=4659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-json\/wp\/v2\/categories?post=4659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ithemelandco.com\/docs\/woocommerce-report\/wp-json\/wp\/v2\/tags?post=4659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}