How to Increase your WooCommerce Store Sales in 2021

Best tricks to boost your sales on WooCommerce

Table of Contents

Boost WooCommerce store sales in 2021 is a big concern for online shop owners and store managers. Selling more products and boosting ecommerce sales in this competitive business world seems really hard.

In one hand you need to feed your online store regularly with new products to attract more customers. Also on the other hand you have to work on branding, marketing, SEO enhancement, your website appearance and performance improvement and many other factors that play crucial role on increasing your WooCommerce store sales.

Managing all of these tasks is really frustrating but it is the only way that can guaranty the success of your ecommerce business.

The good news is that thanks to developing your ecommerce website by using WooCommerce. It’s one of the most popular and powerful platforms, you are not alone. There are a lot of assistant tools and plugins designed to help your increase WooCommerce store sales in 2021.

If you have already created your ecommerce website based on WooCommerce and increasing your store sales becomes your nightmare, you’re in the right place. Just follow our recommendations about the best tips to increase WooCommerce sales to see how everything changes in a short while.

How to increase your WooCommerce store sales?

The only way for Increasing and boosting WooCommerce store sales is to encourage more potential customers to visit your website make them to purchase your products. 

So, it is obvious that you have to consider the best strategies to firstly make your online store more visible. Then secondly make a better experience of purchasing from your online store for customers to encourage them buy your products.

If you have no idea about which strategies have the best effect on boosting your sales, stay with us to help you make up your mind and increase WooCommerce sales in 2021.

Make products easy to find

Designing a search box or filter options to make products easy to find can improve customer experiences very well. Actually, it’s one of the smartest tactics to satisfy customers purchasing goods from your online store. Also encourage them to buy relevant products according to their searches.

In the ecommerce websites powered by WooCommerce, you can activate a built-in search box. It help to add the sidebar of your product pages or shop pages. Although, this search box is useful for finding simple products, unfortunately its results for variable products are not satisfactory.

Despite of that, another problem arises when customers need to filter products based on their attributes, custom fields or descriptions. Actually, it’s not possible to filter products by WooCommerce search box. 

How to create a search box on WooCommerce?

So, if you want to boost your WooCommerce store sales, it is crucial to install a useful plugin or use a good WooCommerce theme support this feature to add a powerful search and filter box on your online store.

Top 3 WooCommerce product filtering plugin

Yith WooCommerce ajax product filter plugin

By installing Yith WooCommerce ajax product filter plugin, you can add a customer friendly search or filter box to your online store. Also make products easy to find by product category, product attribute, custom taxonomy, price ranges, sale status, sub-categories, date and availability in stock / out of stock, etc.

WooCommerce product table plugin

WooCommerce product table plugin, not only offers an effective search box on the top of the shop page. But also enable you to display your products in a table which is more recognizable by customers.

By installing and activation of this plugin, your customers can search and find their preferred products. Also add them to the cart directly from the table. This is the best solution for making a good customer experience and boosting your WooCommerce store sales.

Advanced Ajax product filters plugin
Advanced AJAX Product Filters plugin

Advanced Ajax product filters plugin is also an ideal option for creating flexible search and filter boxes. It helps to enable your online shop visitor find what they want easily and quickly.

Navigation of your site

Navigation of your ecommerce website directs your customers to find what they need in a few seconds. The best way to design an ideal navigation for your online store is paying attention to the “menu bar” and “footer”.

The items displayed on the menu bar has a huge impact on the customer experiences. So, if you want to keep your visitors satisfied, it’s better to design a hierarchical menu. It will be possible by adding the below items to the main bar and make navigation of your website much more convenient for your customers:

  • Product categories / pricing 
  • Contact us / contact information 
  • About us / brief history and your main goal
  • Blog page / useful information and guides
  • Shop page / product list with add to cart option
  • Account page / sign up or sign in page

How to create the best website navigation for WooCommerce?

If you have decided to impress your customers on your online store and boost your sales in 2021, it’s important to create website navigation in:

  • Website menu
  • The side bar
  • Website footer

The structure of these navigation bars depends on the WooCommerce theme activated on your ecommerce website. However, it is also possible to change the appearance and performance of this navigation bars by installing some plugins. And adding the most useful internal links to these parts according to your customer taste.

Top 3 plugins for improving website navigation

WP sticky plugin

WP sticky plugin keeps the menu bar on the header by scrolling the page. This can help your customers to navigate to the menu items without any need to go back to the top of the page. By activating this plugin, you can also add other elements such as widgets, call to action buttons or floating menu as a sticky to your website pages.

Responsive menu – Create mobile-friendly menu

Having a responsive menu displays perfectly on any devices especially smart phones can definitely improve the customer experiences resulted in boosting WooCommerce store sales. Responsive Menu plugin with a lot of customization options enables you to edit the menu bar to look good on mobile and tablet. 

Zemez responsive navbar JavaScript

Zemez responsive navbar JavaScript comes with a fully responsive and highly customizable options. It helps to create incredible and stylish menu for making your website navigation more convenient and enjoyable for your customers.

This plugin provides 8 different layouts for menu bar with useful dropdown options, megamenus, logo spaces, etc.

Zemez Responsive Navbar JavaScript

Choose attractive WooCommerce theme

Choosing an attractive and eye-catching WooCommerce theme is a must for increasing your store sales. It is not surprising if we consider it as the most important factor for keeping your customers satisfied when visiting your online store.

The success of your ecommerce business is totally depends on picking a professional theme that suits your needs as well as your customer’s.

WooCommerce theme influences the aesthetics and performance of your online store. That’s why you need to install and activate an astonishing theme to improve the functionality of your ecommerce website.

There is no difference if you choose a free WooCommerce theme or a paid one. The only thing that matters is the power of that theme on adding your preferences according to your customer taste. The theme must be help you create an appealing online store and boosting your sales.

Top 3 WooCommerce themes in 2021

Storefront free WooCommerce theme
Storefront Free WooCommerce Theme
Shopkeeper WordPress theme
Shopkeeper WordPress Theme
Total multipurpose WordPress theme
Total multipurpose free WordPress Theme

How to create an appealing online store without changing the current theme of your website?

If you have already installed a theme which is working well on all of your website paged except your WooCommerce pages or if you have already paid for a premium theme and you don’t want to change it, it is possible to install some useful plugins such as “WooCommerce product table plugin” to create an impressive shop page, cart page and account page and replace the main WooCommerce pages by them.

The advantages of WooCommerce product table plugin

WooCommerce product table plugin turns your shop page into a searchable, sortable and filterable table layout. It also support directly add to cart option to increase the customer experiences and boost your store sales.

You can easily replace the default shop page of WooCommerce by this appealing table view. This option help to manage as many products as you need in the columns with useful links to the individual product pages. Also displaying any information such as description, thumbnails, variations, categories and etc. On the product table.

Add Clear Call to Action to increase WooCommerce sales

Adding “Call to Action” buttons is essential for motivating your customers to purchase from your online store. So, it has a huge effect on boosting your sales. If you want to take the most advantages from “Call to Action” buttons, you need to consider the below points:

  1. Show the message that customers expect to see and link the button to the suitable connection. For example, it is important to have a check out now button in the prominent parts of your online store to lead the customers to the check out page anytime they needed.
  2. Use CSS editors to make the “Call to action” buttons perfectly visible for your customers. For instance, you can use Yellow Pencil or CSSHero editors to customize the style, color, font and position of these buttons as you wish.
Add Clear Call to Action to increase WooCommerce sales

Provide attractive offers and discount coupons

To boost your WooCommerce store sales, you need to consider attractive offers and discounts as an encouraging strategy. It help to motivate the potential customers visit your website and purchase your goods.

Fortunately, WooCommerce provides a lot of useful options for presenting offers and discounts to the customers such as issuing coupons or offering gifts.

However, sometimes managing these coupons or gifts are really frustrating by using the default options in WooCommerce. The good news is that there are some powerful plugins available that can help you to bulk edit these discount coupons or issue your preferred gifts by using different methods such as Buy 1 get 1 and so on.

Top 3 plugins for issuing and managing offers and discount coupons 

WooCommerce bulk coupons editing plugin 

WooCommerce bulk coupons editing plugin is a wonderful solution for managing the discount coupons of your WooCommerce store. By installing this plugin, you can bulk edit every single detail of issued coupons such the issued date, the product assigned to them, discount amount, etc.

All coupons are listed in a table in this plugin, so, it is possible to filter them based on your needs, manage columns displaying on the table, issue new coupons at once and edit the data of coupons by inline editing or bind editing.

WooCommerce product free gift plugin

WooCommerce product free gift plugin provides user friendly options for issuing gifts by different methods. It comes with powerful tools for creating WooCommerce free gifts and offering them to your customers to boost your store sales.

Installation of this plugin empower you to create gift for as many products as you need and manage the gift rule by different methods such as “buy x get x”, BoGo, etc.

WooCommerce discount rules

WooCommerce discount rules designed to help store managers create different types of WooCommerce discount such as buy x get x% discount in 3 simple steps. 

Secure your WooCommerce store

Security known as the most important concern of store managers after running an ecommerce business. There is no doubt that you need to make your online store absolutely secure to ensure that your customers are paying the product prices through a secure gateway and none of the hackers can put your online store at risk.

As your ecommerce business grows, you need to improve the security of your website to make customers trust your shop for doing online transactions which in return can boost your store sales.

There are a lot of tips and tricks for making your ecommerce website more secure including:

  • Using a trustable hosting sever
  • Updating your theme and plugins regularly
  • Adding SSL certificates 
  • Limiting login attempts
  • Using a strong password for your database
  • Installing security plugins such as MalCare Security Solution or Sucuri Security

Enhance the UI/UX of your store

UI (User Interface) and UX (User experience) are both indicators for evaluating how much customers love your online store. 

It’s not just limited to deigning an attractive online shop with appealing visual elements or amazing product presentations, but it also includes how you could make the process of purchasing products from your online store simpler and more intuitive for your customers by enhancing the efficiency, performance and functionality of your ecommerce website.

As a rule of thumb, you have to remember that “The more pleasant shopping experience, The more store sales”. So, you need to enhance UI/UX of your online store as efficient as possible by paying attention to the following factors to boost WooCommerce Store sales:

  • Easy navigation of your website for example by creating effective menus
  • Comprehensive information components by displaying useful notifications, pop-ups, etc.
  • Providing search and filter boxes to make products easier to find for customers 
  • Eye-catching call-to-action (CTA) buttons with special designs 
  • Customer friendly check out page
  • Impressive aesthetic designs by using contrasting colors, appealing fonts, etc. as well as satisfying functionality.

Test Your Website speed

Speed up your online store has a great influence on the conversion rate and user experiences as the most important factors matter in SEO improvement.

The statistics revealed that if loading of your website pages takes more than 5 sec, visitors will leave that website and try another one. It is absolutely obvious that you need to speed up WooCommerce websites to keep your visitors satisfied which in turn resulted in increasing your sales and boosting your revenue.

Strengthen your marketing strategy 

Marketing strategy includes some professional techniques implemented to introduce your online store, brand name, products, and services to the customers. The main purpose of different types of marketing strategies such as social media marketing, SEO, PPC, email marketing, and content marketing is to attract more customers to your online store and boost your store sales.

If you haven’t considered any marketing strategy for your E-commerce website, we do recommend you to make a decision about it sooner. You can start with some cheaper marketing strategies such as creating a social media page and advertise your products. It has definitely a huge impact on increasing your sales and revenues in 2021.

Conclusion

Boosting WooCommerce store sales and gaining more profit are the main purpose of running an ecommerce business. However, to make it truly happen, you need to make a plan and use the best tactics for improving your website and attracting more customers.

In this guide, we introduced some practical techniques that you need to keep your eye on them in order to enhance the appearance as well as the performance of your online store which in turn make your website ready for experiencing a significant increase on sale.

You have to always beat this in mind: You are the one who create success in your life!

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