How to Create WooCommerce Average Order Value Reports & Track AOV Trends

Tracking your store’s Average Order Value (AOV) is one of the smartest ways to understand customer spending behavior and improve profitability. Instead of focusing only on traffic or total orders, analyzing WooCommerce average order value reports helps you identify whether your upselling, cross-selling, pricing, and promotional strategies are actually increasing revenue per customer.

While WooCommerce includes basic analytics tools, they often lack advanced visualization, automation, and segmentation features required for detailed AOV analysis. That’s where the REPORTiT – Advanced WooCommerce Reporting plugin becomes a practical solution for store owners who want to generate professional WooCommerce AOV reports with charts, filters, automated emails, and trend comparisons.

In this guide, you’ll learn how to create AOV report WooCommerce dashboards, compare average order value trends over time, and use actionable insights to optimize your store’s financial performance with the REPORTiT plugin.

What Is Average Order Value (AOV) in WooCommerce?

AOV is one of the fundamental metrics in WooCommerce that measures the average amount spent each time a customer places an order. 

You can calculate AOV manually using a simple formula:

AOV = Total Revenue / Number of Orders

Why Tracking AOV Trends Over Time Matters؟

A single AOV has no power for revealing what is really going on in your ecommerce store. You can only have deep insights about your store performance when observing average order value trends over time in WooCommerce. 

A progressive trend in AOV over time means your strategies for increasing per-customer revenue are working. Otherwise, you must consider it as an early warning sign to investigate. 

Tracking the AOV trend helps you:

• Evaluate the direct impact of promotions, bundling, or free-shipping thresholds.
• Measure the success of upselling and cross-selling campaigns.
• Recognize shifts in customer preferences or product combinations.

Key Drivers of AOV in Your Store

There are many factors directly influence your average order value trends over time:

• Upselling & Cross-selling: Displaying premium products or related items at checkout.
• Product Bundling: Offering discounts or free gifts to encourage customers to order sets of complementary products.
• Free Shipping Thresholds: Encouraging customers to add more items to their cart to qualify.
• Minimum Order Values: Enforcing a base spend amount.
• Pricing Strategy: Changes in the price of best-selling items.

How to create reports that show average order value trends over time in WooCommerce?

To effectively analyze your store’s performance, tracking how your Average Order Value (AOV) changes over time is crucial. In this guide, we will walk you through two practical methods to create these trend reports: a manual method using WooCommerce’s built-in exports and a more automated approach using a dedicated plugin.

Method #1: Using WooCommerce’s Built-in Analytics Dashboard

If you are running a small business in WooCommerce, using WooCommerce Analytics and calculating the AOV manually is a perfect way for getting started with basic data.

To find Sales Data in WooCommerce Analytics, follow the below steps: 

1. Navigate to WooCommerce > Analytics in your WordPress admin. 
2. Set the date range for example last month.
3. Generate the following reports:

• Revenue: To see the total sales over the selected period.
• Orders: To observe the total number of orders placed.

4. Calculate the AOV for the specified date: 

AOV = Net Sales / Orders.

5. Repeat these steps for another period like This month.
6. Plot the numbers in a spreadsheet and analyze the average order value trends over time.

Limitations of Default WooCommerce AOV Reports

Although WooCommerce Analytics provides useful reports for evaluating the store performance, it has limitations specially for big ecommerce stores looking for deeper insights about important metrics:

• No Automated AOV Metric: There is no report or chart to show average order value trends over time.
• No Visualization: You cannot see an automatic line or bar graph of AOV over time.
• Limited Segmentation: There is no option to compare AOV trends for different customer groups or product categories without manual work.

Method #2: How to Create AOV Trend Reports in WooCommerce with REPORTiT 

The REPORTiT – Advanced Reporting for WooCommerce plugin excels by providing more than 50 sales report you can generate with one click to overview the most important data including real-time AOV trends.

For professional, and automated AOV trend analysis, REPORTiT is a powerful solution with a lot of customization and visualization options.

Let’s see how you can create reports that show average order value trends over time in this powerful plugin.

 Step-by-Step: Creating Your First AOV Trend Report in REPORTiT Plugin

Follow these steps to build sales reports displaying AOV trends:

Step 1:  Install & Activate the Plugin

First, you need to purchase the REPORTiT plugin and download the ZIP file with license. Then, you can install, and activate it through WordPress Dashboard > Plugins > Add New > Install.

Step 2:  Access Report Builder 

Go to WordPress Dashboard > iThemeland > REPORTiT.

Step 3:  Choosing the Right Date Range for AOV Analysis

Use the preset list to specify the date range for generating sales report or set a custom date range in the built in calendar.

You can even set Compare Dates to  review average order value trends over the comparative dates.

Step 4.  Select preferred sales report

The plugin provides a list of useful sales reports at the left menu. You can choose one of the reports to lead the plugin automatically gather data from your store and display the Chart and Table reports.

To create reports that show average order value trends over time in WooCommerce, you can generate one of the following reports:

Show average order value trends over time in Revenue Report

Under the Revenue menu, you can follow the instructions below to see average order value trends over time: 

1. Click on the Revenue report.
2. Click on the AOV cart. 
3. Apply filters by products, Country, etc. to see AOV trends for a specific item.

Once the filter is applied, you can see a visual chart and a table report.

The visual chart is very helpful to track average order value trends over time.

The table report allows you to see which orders are driving AOV changes.

Show average order value trends over time in Customer Report

To generate a customer report, navigate to Customer > All Customers in the menu.

Just like the revenue report, you can set your desired filters and click on the AOV cart to see the trends over time.

You can also analyze the AOV per customer by reviewing the table report as shown below:

5. Visualizing AOV Trends with Charts and Graphs

One of the amazing features of the REPORTiT plugin is the visual chart of each report which is fully customizable.

You can switch the AOV chart to be displayed as a Line Chart or a Bar chart.

It is also possible to see the average order value trends over time. (Monthly, Quarterly, Yearly)

Best practices to analyze AOV Trend Reports

Analyzing average order value trends is not a one time task. You have to track the changes over time regularly to ensure your online store is making progress or recognize if there is any required action to take. 

REPORTiT comes with essential features to help you automate the track of AOV trends. Let’s see how:

Scheduling Automatic AOV Report Emails

At REPORTiT’s plugin setting, look for the Email feature. By activating this feature, you can:

1. Set the frequency of receiving sales report (e.g., Every Monday at 9 AM).
2. Enter the email addresses of managers or stakeholders.
3. Choose the types of sales report to send (Daily, Weekly, etc.)
4. Save the schedule to receive the AOV trend report automatically.

Read more: Send automated sales report email in WooCommerce?(2 practical methods) 

Customize the Dashboard to show average order value trends over time

To easily track the AOV trends every time you go to the REPORTiT plugin dashboard (With no need to generate reports), you can add the Average Order Value cart to the Overview section.

So just by specifying the Date Range at the top of the page, you can see the AOV related to the specified period in the Dashboard at one glance.

 

Conclusion

Monitoring Average Order Value trends is essential for understanding how customers interact with your WooCommerce store and how your marketing strategies impact revenue growth. A detailed WooCommerce AOV report allows you to identify profitable campaigns, optimize product pricing, improve upselling techniques, and make smarter business decisions based on real data.

Although WooCommerce provides basic analytics, advanced reporting tools like REPORTiT – Advanced WooCommerce Reporting simplify the entire process with automated reports, visual dashboards, flexible filters, and real-time tracking. Instead of manually calculating metrics, you can instantly generate professional WooCommerce average order value reports and monitor trends over time with just a few clicks.

If you want a more accurate and scalable way to analyze your store performance, start using REPORTiT today to create powerful AOV reports in WooCommerce and uncover new growth opportunities for your business.