These days, most business owners decide to set up an online store to increase their sales. But just having an online store will not increase your sales. In this article, we are going to examine the secrets of run a successful ecommerce business together.
A Successful Ecommerce Business must have high sales, and from design and programming to marketing, everything must be planned for increasing your sales.
If you have recently launched an online store, you may have the following questions in your mind:
- How to have a Successful Ecommerce Business?
- How to increase your internet sales?
- How can you attract more customers?
- How to sell more?
You will find the answers to all these questions in the rest of the article. In general, a successful online store should have the following 10 features:
- Satisfying description and review of the product
The most important feature of an online store is product description and reviews. Customers come to your store to see the features of different products, compare them if they wish, and finally make a purchase decision. For this reason, you should try to make your product descriptions complete and not leave any questions for the customer.
The comment section is also helpful. Customers prefer to use the shopping experience of other people, and the level of satisfaction or dissatisfaction of previous buyers is effective in their choice and purchase. The comment or review section is even more effective than the manufacturer’s descriptions and it inspires trust.
If the number of products on your site is very large, you can display all your products in a user-friendly table view with all the information that customers need with the help of the WooCommerce product table plugin. This plugin allows you to add desired columns to your table and you can provide information such as rating star, price, taxonomies, and variables to the user without visiting the page of each product to place their orders.
- Good quality video and image of the product
In online shopping, to check the appearance of the product, the only item that is available to the customers is the images of the products. The more and better quality photos you provide to customers, will help them make a better choice and provide them with a better shopping experience. Visual beauty is very effective in customer purchase and the attractiveness of your online store. Take photos from all different angles of the product. 3D images are effective in selling some products as well.
You don’t need to have a professional camera to take eye-catching photos, you can take good pictures with your smartphone. If you have a video of how your product works, be sure to post it on the site.
- Easy purchase and payment
One of the ways to run a Successful Ecommerce Business is to make the purchase and payment operations easy for the customers. Don’t make the layout of the website and the payment process complicated. A website should be user-friendly, uncomplicated, and easy to work with.
The first thing a user or customer sees upon visiting your site is its appearance; including graphics, fonts, color combinations, text, layout, and format. Don’t forget to make the user eager to stay and buy in the first few seconds. The user should be able to easily find and buy any product he wants.
To ensure the simplicity of the customer’s selection and purchase process, as well as to display products with a user-friendly appearance, you can use the WooCommerce product table plugin. This plugin will help you, especially if you have a store with hundreds of different products in different categories, to show them to the customers in the form of a product table and display all the product features in its different columns so that the customer can get all the necessary information at a glance.
It is also possible to add several products to the shopping cart on the main page, and customers do not need to visit the page of each product to place their orders.
- Increase the site loading speed
Site speed is one of the most influential items in Running a Successful Ecommerce Business. Customers prefer images and pages to be loaded at an acceptable speed while shopping and selecting products. Research shows that if the website content does not load in 4 seconds, 1 out of every 4 users who visit a website will leave the page. Another piece of research shows that a one-second delay in page response can lead to a 7% drop in conversions.
One of the ways to increase the loading speed of the site is to remove the products that are no longer available. For this, you need the WooCommerce product bulk edit plugin so that you can quickly filter the unavailable products and remove them from your store.
Of course, the abilities of this plugin are not only limited to removing products, but you can do any type of bulk editing that is needed with just a few simple clicks through it.
- Choosing the right transportation service
What ultimately remains in the customer’s mind is a good delivery experience. No matter how valuable your product is, if the customer is not satisfied with the delivery process of your product, they will most likely not visit your online store to make a purchase again. For this reason, choosing a suitable shipping service provider is one of the priorities of Running a Successful Ecommerce Business.
To choose a company that provides transportation services, you must consider many factors that are not only related to your budget and the cheapness of the transportation company’s services! There are many factors such as the proper appearance of the courier, proper packaging, timely delivery, security, etc., which you should consider. Because it’s hard to get a customer and it’s even harder to keep a customer!
- Speed and security
The speed of product arrival and their safety is very important. Find a shipping company that, in addition to the appropriate speed, will assure you that your packages will reach the customer safely. If you are an entrepreneur, you will understand the importance of this issue more. You are not supposed to pay for the damage caused by the shipping company to your product!
- Offer discounts and free gifts
Offering discounts and free gifts encourage customers to buy and increases sales. Try to apply discounts for some products on different occasions; such as providing discount codes near Christmas, offering free gifts if the total amount reaches a certain limit, providing free gifts for new customers, etc. Using the Free gifts for WooCommerce plugin, you can create any type of rule you want to offer free gifts to your customers and give them a gift to appreciate their purchase.
- Different payment methods
Always give your customers the right to choose, both in offering different types of products and in payment methods. It makes a great feeling for the user or customer to understand that they have a choice and don’t have to use only the method you have chosen for them.
In addition to online payment and credit card, you can also activate the payment on delivery option on your store. The option of payment on delivery can increase their confidence due to the payment of the amount after receiving the product or goods by the customer. This method is especially useful for new online stores that people don’t trust yet, and especially for first-time purchases.
- Using social networks
Be active in social networks. An effective presence on social networks helps you interact better with users and on the other hand, improves your site’s SEO ranking.
You can inform your users of free gifts and new products by keeping the content of social networks up to date and increasing sales and traffic to your site.
- Good support
Every visitor is a potential customer of your online store. Always prioritize responding to customer requests. You may lose your customers due to neglecting their requests, so try to always be online and available. During the purchase process and after, you must be responsive to the customers so that they feel better about their purchase.
If you have a large number of products and as a store manager, product management becomes difficult for you and you don’t have time to answer customers’ questions, it is better to use the WooCommerce product bulk edit plugin to help you filter your favorite products and make any kind of bulk edit on them. This way, you will have enough time to manage your products and support your customers.
Although many factors affect Running a Successful Ecommerce Business, considering and following these 10 steps and especially using the right plugins will help you to have the best infrastructure for your business.
How to run a successful ecommerce business?
Briefly do these:
1- Satisfying description and review of the product.
2- Make good quality video and image of the product.
3- Make the purchase and payment operations easy for the customers.
4- Increase the site loading speed time.
5- Choosing the right transportation service.
6- Increase the speed and security of product arrival.
7- Offer discounts and free gifts.
8- Support different types of products and in payment methods.
9- Connect with customers by using social networks
10- Always prioritize responding to customer requests.