The Impact of Free Gifts on Average Order Value
May 21, 2025
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One of the reports that store managers need to analyze for evaluating product sales is the customer purchase history report. By receiving this report, they can identify which products have been ordered the most by each customer. With this information, they can decide about their future online store’s development strategies. In this post, we will show you how to get WooCommerce customer purchase history report in WooCommerce with and without a plugin.
What is the customer purchase history report?
In the customer purchase history report, store owners usually find a list of products ordered by the customers in a specified date range. Other information such as the name of customers, the number of products, the order amount, and many more are reported to enable store owners to evaluate their customers at one glance better.
What insights can you gain from purchase reports to increase sales?
Analyzing WooCommerce purchase reports reveals powerful insights to drive sales growth. By identifying your top-selling products and most profitable categories, you can optimize inventory and focus marketing efforts on high-converting items.
Get customer purchase history reports in WooCommerce also highlights customer purchase patterns – like repeat buyers and average order values – allowing you to create targeted loyalty programs and strategic product bundles that increase revenue per transaction.
Additional goldmines include cart abandonment trends that expose checkout friction points, and geographic data showing where your best customers are located for localized marketing.
Seasonal purchase spikes become evident too, helping you time promotions perfectly.
Perhaps most valuable is seeing exactly which discounts and coupons actually drive conversions versus just cutting into margins. These actionable insights, when implemented, can systematically boost your store’s performance without guesswork.
Here are key insights from WooCommerce purchase reports to boost sales:
- Track WooCommerce sales and revenue: Identify bestsellers to focus marketing/inventory.
- Customer Trends: Spot repeat buyers for loyalty programs.
- Cart Behavior: See abandoned carts to improve checkout.
- Peak Times: Schedule promotions during high-traffic periods.
- Coupon Impact: Track which discounts drive most conversions.
- Bonus: Compare location data to target high-value regions and average order values to optimize pricing.
Small tweaks based on these insights can significantly increase revenue.
How to access basic purchase history reports in WooCommerce (without plugins)?
To get the WooCommerce customer purchase history report without a plugin, you need to navigate to the below address and open the All Order page:
WordPress Dashboard > WooCommerce > Orders
Here, you can see a list of all orders in the table.
Now, follow the below steps to get the customer order history report:
Filter WooCommerce orders
The first step to reviewing the customer purchase history report is filtering the orders by the customer. You can write the Name or Email of the customer and choose it from the list in the Filtered by registered customer field. Then by pressing the Filter button, the orders placed by the selected customer will be displayed to the table.
It is also possible to receive a monthly WooCommerce purchase history report by choosing one month from the “All date” field. Otherwise, all orders registered by the selected customer will be reported.
Preview the WooCommerce customer orders
After filtering the customer, you see a list of orders registered by him/her in the table. Now, to review WooCommerce customer purchase history, click on the Preview icon:
In the pop-up page that just appeared, you can see details of each order including;
- Billing Details: Including customer name and Email, address, payment method, etc.
- Product: The products purchased in this order.
- Quantity: The quantity of purchased products.
- Total: The total amount of customer orders.
Generating customer history reports in WooCommerce without a plugin is not user-friendly. You need to go through a time-consuming process and review the customer order one by one. In addition, the filtering options are not very flexible and you just have a date or customer name filtering options.
To solve these problems, we recommend you use the WooCommerce report plugin as one of the most useful tools for generating more than 50 WooCommerce sales reports with one click.
What are the top plugins for detailed customer purchase reports?
The WooCommerce reports plugins are powerful tools designed to help store owners gain deeper insights into their sales performance, customer behavior, and inventory management. They can enhance the default WooCommerce reporting capabilities by offering more advanced filters, customizable data visualizations, and automated report generation.
Here are the best WooCommerce reporting plugins that you can use to get customer purchase history reports in WooCommerce:
WooCommerce report plugin
WooCommerce report plugin with its user-friendly interface, allows merchants to easily track key metrics such as revenue trends, top-selling products, and get customer purchase history report with one click, all within their WordPress dashboard.
Whether you run a small boutique or a large e-commerce store, this plugin provides the data-driven insights needed to optimize operations and boost profitability.
Key Features and Benefits
One of the standout features of the WooCommerce reports plugin is its ability to generate highly customizable reports tailored to specific business needs.
Users can get customer purchase history reports in WooCommerce and other useful reports with one click and filter data by date range, product category, order status, or customer segment, making it easier to identify patterns and opportunities.
The plugin also supports visual charts and graphs in the dashboard, allowing for quick analysis of sales performance over time.
Additionally, it offers Automate WooCommerce Order Exports, enabling store owners to receive regular updates via email without manual effort. These features save time, improve decision-making, and help businesses stay competitive by adapting to market trends and customer preferences.
The WooCommerce reports plugin is particularly useful for businesses that require detailed sales analytics without relying on third-party tools.
It seamlessly integrates with the WooCommerce ecosystem, ensuring compatibility with other plugins and extensions.
Store owners can use it to monitor seasonal sales spikes, evaluate marketing campaign effectiveness, or prepare financial statements for accounting purposes.
For teams, the exported CSV or PDF reports facilitate collaboration with accountants, marketers, or inventory managers.
Overall, iThemeland’s solution is a cost-effective way to harness the power of data, making it an excellent choice for WooCommerce users who want to streamline reporting and focus on growth.
Metorik
Metorik stands out as a comprehensive analytics solution for WooCommerce stores needing deep customer insights. This powerful plugin automatically calculates customer lifetime value (LTV), tracks repeat purchase behavior and provides cohort analysis to identify your most valuable customer segments.
With real-time dashboards, you can monitor customer engagement, spot declining spending patterns, and create targeted retention campaigns. Its seamless integration with accounting software like QuickBooks and popular CRMs makes it ideal for growing businesses that want to connect customer data across their entire tech stack while reducing churn through data-driven decisions.
WooCommerce Customer Insights
For merchants who prefer straightforward, actionable customer data, WooCommerce Customer Insights offers an intuitive reporting interface that reveals individual purchase patterns.
The plugin generates clear visualizations of each customer’s order history, average order value, and product preferences, helping you personalize marketing efforts.
It also tracks abandoned carts and browsing behavior, giving you opportunities to recover lost sales.
Advanced Order Export For WooCommerce
When customized, automated order reporting is essential, Advanced order export For WooCommerce delivers exceptional flexibility. This plugin lets you create highly specific exports filtered by date ranges, products, order statuses, or customer attributes, then automatically delivers them to your preferred destination via email, Google Sheets, or FTP.
Its ability to map WooCommerce data fields directly to accounting software formats makes it invaluable for stores that need to streamline tax preparation, inventory management, or financial reconciliation.
Generate customer purchase history reports with the WooCommerce report plugin
The WooCommerce report plugin comes with all the tools and options you need to generate different types of WooCommerce sales reports. It is a comprehensive and practical extension that helps store managers easily review and track their online store sales by getting order reports, customer reports product reports, etc.
Let’s see how this plugin lets you get a customer purchase report with one click.
Step 1: Install WooCommerce report plugin
To generate a customer sales report with this plugin, first, you need to download and then install it on your WordPress website. After activation, you will see the iT Woo Report menu in the WordPress Dashboard. Click on this menu to visit the main page of the plugin.
All reports you need to evaluate the performance of your online store are listed in the left panel and you can generate them just with one click.
To show you the advantages of using the WooCommerce report plugin, we will review generating all types of WooCommerce customer purchase history reports in the next step.
WooCommerce Report Plugin
The easy way to get customer purchase history reports in WooCommerce
Step 2: Get customer purchase history report in the WooCommerce report plugin
Once you’ve installed and activated the WooCommerce reports plugin, navigate to the Woo Reports section in the WordPress dashboard > iThemeland. Here, you’ll find a user-friendly menu with various report options tailored to different business needs—such as orders, customer purchase history, or product performance.
Simply choose your preferred report type (e.g., “Customer Purchase History”) to proceed.
In the following steps, we’ll guide you through customizing filters (like date ranges or customer segments), generating the report, and exporting it for further analysis. This flexibility ensures you extract exactly the insights you need with minimal effort.
How to find repeat customers and their buying patterns?
To identify your most loyal customers and understand their purchasing behavior, follow these steps:
1. Go to Customers > Customer Analyze
2. Set a Date Range in the Search form to filter data by a specific period (e.g., last 6 months) to focus on recent trends.
3. Generate the report to see the following data in the table:
- Month
- Repeat customer count (frequency of purchases)
- Total sales amount
- Total order count
- And more
You can Export the list to CSV for email marketing or loyalty rewards.
How to segment customers based on their purchase frequency?
To categorize your customers based on how often they buy, follow these steps:
1. Go to Customer Role > Total Sales.
2. Filter by time frame using the Date from and Date to fields in the Search form.
3. Generate the report to see a table classifying customers into groups like Admin, Customers, Guests, etc. And report the total amount of their orders in each month.
You can use this insight to create tailored promotions for each segment (e.g., subscription discounts for frequent buyers).
How to track abandoned carts and recover lost customers?
To identify and re-engage customers who didn’t complete their purchases, follow these steps:
Go to Customers > Non-Purchased to see a list of users who added items to their cart but didn’t check out.
You can filter this report by date range to Focus on recent abandonments (e.g., last 7–30 days) for timely follow-ups.
To analyze the report, view details like:
- Customer Name
- Customer Email
- Cart value (prioritize high-value recoveries).
- Order counts
By analyzing these data, you can take the following actions:
- Automate recovery emails (e.g., “Complete your order! 10% off”).
- Offer incentives (free shipping, limited-time discounts).
- Fix checkout friction (e.g., simplify forms if many drop at payment).
How to use customer data to create personalized offers?
Two types of customer history reports are available in the WooCommerce report plugin which are
- Customer order history report by product.
- Customer purchase report by category.
In both reports, you can find useful information about the products that customers ordered in a specific date range.
Let’s review how to generate these reports, briefly.
WooCommerce customer purchase history report by product
WooCommerce customer purchase history report by product is useful when you want to review which products were ordered by customers.
Follow the below instructions to get customer purchase history report by product:
- Open the Product tab.
- Click the Purchased Product By customer sub-menu.
- On the new page, click on the Search icon.
- Set a date range by using the built-in calendar.
- Press the Search button to get the report.
In this report, you can find a list of customers with other information reported in the separate columns of the table including:
- Product SKU
- Customer Name
- Customer Email
- Customer Phone
- Product Name
- Sales Quantity
- Current Stock
- Amount
There is also a summary report at the end of the table reporting the total Sales Quantity and Total Amount.
WooCommerce purchase history report by category
WooCommerce purchase history report by category provides great information about which product categories were ordered by customers.
To get this report, you need to press Purchased Category by Customers in the Product tab:
Then set a date range in the Search form:
By clicking the Search button, the WooCommerce customer purchase history report by category will be generated with the following columns:
- Customer Email
- Customer Name
- Product category
- Sales quantity
- Amount
You can also find the total Sales Quantity and Total Amount in the summary report at the bottom of the table.
Extra Feature of WooCommerce report plugin
In the WooCommerce report plugin, you can access some extra features for customizing and exporting your sales reports. Let’s get familiar with some of them.
Select report column
Select report column is one of the most useful features provided on top of the report tables allowing you to filter which columns to display in the report.
You can easily open the list of Select Columns and mark/unmark the columns you need in the list.
Search and filter report
To help you easily find the information you need, we designed a Search box on the right corner of the table reports. In this Search box, you can type any required data to instruct the plugin to filter the report based on.
For example, in the customer purchase report by category, you can search a customer’s name to review which categories were included in his/her orders. You can also search one category to review which customers have placed orders from that specific category.
Can WooCommerce show a customer’s lifetime value (LTV)?
Export reports: How to export customer purchase history for marketing and analysis?
In WooCommerce report plugin, you can export the generated reports by pressing the Download icon on the top of the table and choose one of the below formats:
- Excel
- CSV
If you want a hard copy of your report, simply click on the Print option.
Why tracking customer purchase history is crucial for business growth?
Tracking customer purchase history helps store owners to plan a marketing strategy for encouraging customers to return to the online stores and repurchase the products. Analyzing this report can recognize which product is more favorable for each customer. So, when a new version of that product is available in the online store, they can offer special discounts or gifts to persuade the customer to purchase that product again.
WooCommerce Report Plugin
The easy way to get customer purchase history reports in WooCommerce
Conclusion
Customer purchase history reports in WooCommerce are one of the most important reports that managers of online stores need to analyze to plan the future development of their business. In this post, we introduced the WooCommerce report plugin to prepare this report. In addition to the awesome and high-quality features that this plugin offers you to receive WooCommerce sales reports; It easily helps the manager to analyze the store’s performance and plan for their business development.
